Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

Proktors 博士耸人听闻的动物收藏你希望不存在

案例简介：上下文在挪威，书籍正在失去对儿童注意力的争夺，销量也在下降。哲学/解决方案任务: 推出儿童书籍《普罗克特医生与世界末日》。也许吧。”关于残忍的怪物月亮变色龙。想法: “Proktors 博士耸人听闻的动物收藏你希望不存在” -- 在自然历史博物馆举行的 24 个全尺寸怪物的大型展览。结果 -展览为博物馆创造了新的历史最高出席记录-到目前为止，已有 75 000 人参观，展览延长到 2011年8月。 -到目前为止，奥斯陆的每一个第二个孩子都参加了! -所有媒体的大规模报道; 电视、广播、印刷、在线 (甚至电视新闻中的头条新闻) -这本书成为所有文学作品销售排行榜的第一名-有史以来第一本挪威儿童书自开业以来，这三本书的销量已经超过 70 000 册 (Nowegian 标准非常高)。 -作为竞选活动的一部分，我们写的儿童书籍本身已经售出了 10 000 册，并成为去年最畅销的挪威儿童书籍之一。

Proktors 博士耸人听闻的动物收藏你希望不存在

案例简介：Context Books are losing the battle for childrens attention in Norway – and sales are going down. Philosophy/Solution Task: To launch the childrens book "Doctor Proktor and the end of the world. Maybe." about the cruel monster The Moon Chameleon. Idea: "Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist" - a big exhibition of 24 full size monsters at The Natural History Museum. Results - The exhibition set a new all time high attendance records for the museum – so far 75 000 people have visited, and the exhibition is extended until August 2011. - So far, every second child of Oslo has attended! - Massive coverage in all medias; tv, radio, print, online (even headlines in the tv news) - The book went to no 1 of the sales chart of all literature – as the first Norwegian childrens book ever - The three books have sold over 70 000 copies (extremely high in Nowegian standards) since the opening. - The childrens book we wrote – as part of the campaign - has sold 10 000 copies itself and became one of the most selling Norwegian childrens book last year.