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奥利奥: 每日扭曲
案例简介：
奥利奥: 每日扭曲
案例简介：
Oreo: Daily Twist
案例简介：
Oreo: Daily Twist
案例简介：
奥利奥: 每日扭曲
暂无简介
Oreo: Daily Twist
暂无简介
基本信息
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案例详情
Draftfcb’s role in the “Daily Twist” campaign for Oreo concluded with fanfare Oct. 2 with creatives working real-time in New York Times Square to produce the final execution. For 100 days, a digital “Daily Twist” was posted on Facebook and via other social channels like Twitter to deliver topical news through the lens of an Oreo. Yesterday’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept. The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on Oct. 2, 1959, and an execution on the warp drive being deemed feasible by scientists.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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