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黄金
案例简介：面向大众的生态购物: 万事达卡推出 PAYBAG COLLECTION 2019年5月3日星期五 -- 万事达卡公司宣布推出 PayBag -- 一系列技术包, 这将帮助用户更快地支付购买费用，同时照顾自然。万事达卡非接触式支付芯片内置在每个包中，这样就可以在不取出钱包或智能手机的情况下完成支付。 尽管环境意识有所提高，但消费者行为中有意识消费的变化非常缓慢。例如，只有 5% 的购物者故意选择可重复使用的袋子，而 64,7% 的购物者继续每天购买一次性袋子。我们的研究表明，主要的转换障碍是可持续性和便利性之间的矛盾。换句话说，可持续消费行为限制了体验的舒适、美观、轻松和快速。 为了促进有意识的消费，万事达卡决定不鼓励人们改变他们的行为，而是让可持续购物作为一种体验更具吸引力。为了实现这一目标，我们推出了 PayBag®集合-一个一体化的解决方案，使购物更可持续，更愉快。用 PayBag 付款®比使用现金和塑料卡更容易、更快。与一次性袋子相比，它可以使用多年，之后不会污染环境。不同于普通的可重复使用的购物袋 (人们实际上在 40% 的购物旅行中忘记随身携带), 它一直留在你的口袋里 -- 因为没有你需要的一切，你不能去购物。 品牌设计师开发了一种方便的技术解决方案: 当折叠时，新奇物很容易放入口袋，当需要时，它会展开成一个完整的袋子。所有袋子都是由 100% 回收塑料制成的，有四个版本，对应于合作伙伴银行的四种类型的卡片。 只需从项目的合作伙伴银行订购一张卡片，就可以收到生态包。快递员用生态钱包送卡片，几秒钟后就会变成时尚的购物袋®。 PayBag®该项目旨在支持有意识的消费，并将帮助人们对一次性塑料袋 -- 最常见的塑料废物之一 -- 说不。
黄金
案例简介：ECO SHOPPING TO THE MASSES: MASTERCARD LAUNCHES THE PAYBAG COLLECTION Friday, 3 May 2019 — Mastercard Company announced the launch of the PayBag — a collection of technological bags, which will help users to pay for their purchases even faster and to take care of nature at the same time. The Mastercard Contactless payment chip is built into each bag so that payments can be done without pulling the wallet or smartphone out. Despite the growth of environmental awareness, changes towards conscious consumption in consumer behavior are very slow. For example, only 5% of shoppers intentionally choose reusable bags while 64,7% continue to buy disposable bags on daily basis. Our research revealed that the main switching barrier is the contradiction between sustainability and convenience. In other words, the fact that sustainable consumer behavior sets limits on comfort, aesthetics, ease and quickness of the experience. To promote conscious consumption, Mastercard decided not to encourage people to change their behavior, but to make sustainable shopping more attractive as an experience. To achieve that, we launched the PayBag® collection — an all-in-one solution which makes shopping more sustainable AND more enjoyable. Paying with PayBag® is easier and faster than using cash and plastic cards. In contrast to disposable bags, it can be used for years and doesn’t pollute the environment after that. Unlike ordinary reusable shopping bags (which people actually forget to bring with them at 40% of shopping trips), it remains in your pocket all the time — because you can’t go shopping without everything you need to do it. Brand designers have developed a convenient technological solution: when folded, the novelty easily fits into a pocket, and when needed unfolds into a full bag. All bags are made of 100% recycled plastic and are presented in four versions, corresponding to the four types of cards of the partner bank. The eco bag can be received by simply ordering a card from the partner bank of the project. The courier delivers the card in an eco-wallet, which in just a few seconds will turn into a fashionable PayBag®. PayBag® project launched in support of conscious consumption and will help people to say no to disposable bags - one of the most common types of plastic waste.
Gold
案例简介：面向大众的生态购物: 万事达卡推出 PAYBAG COLLECTION 2019年5月3日星期五 -- 万事达卡公司宣布推出 PayBag -- 一系列技术包, 这将帮助用户更快地支付购买费用，同时照顾自然。万事达卡非接触式支付芯片内置在每个包中，这样就可以在不取出钱包或智能手机的情况下完成支付。 尽管环境意识有所提高，但消费者行为中有意识消费的变化非常缓慢。例如，只有 5% 的购物者故意选择可重复使用的袋子，而 64,7% 的购物者继续每天购买一次性袋子。我们的研究表明，主要的转换障碍是可持续性和便利性之间的矛盾。换句话说，可持续消费行为限制了体验的舒适、美观、轻松和快速。 为了促进有意识的消费，万事达卡决定不鼓励人们改变他们的行为，而是让可持续购物作为一种体验更具吸引力。为了实现这一目标，我们推出了 PayBag®集合-一个一体化的解决方案，使购物更可持续，更愉快。用 PayBag 付款®比使用现金和塑料卡更容易、更快。与一次性袋子相比，它可以使用多年，之后不会污染环境。不同于普通的可重复使用的购物袋 (人们实际上在 40% 的购物旅行中忘记随身携带), 它一直留在你的口袋里 -- 因为没有你需要的一切，你不能去购物。 品牌设计师开发了一种方便的技术解决方案: 当折叠时，新奇物很容易放入口袋，当需要时，它会展开成一个完整的袋子。所有袋子都是由 100% 回收塑料制成的，有四个版本，对应于合作伙伴银行的四种类型的卡片。 只需从项目的合作伙伴银行订购一张卡片，就可以收到生态包。快递员用生态钱包送卡片，几秒钟后就会变成时尚的购物袋®。 PayBag®该项目旨在支持有意识的消费，并将帮助人们对一次性塑料袋 -- 最常见的塑料废物之一 -- 说不。
Gold
案例简介：ECO SHOPPING TO THE MASSES: MASTERCARD LAUNCHES THE PAYBAG COLLECTION Friday, 3 May 2019 — Mastercard Company announced the launch of the PayBag — a collection of technological bags, which will help users to pay for their purchases even faster and to take care of nature at the same time. The Mastercard Contactless payment chip is built into each bag so that payments can be done without pulling the wallet or smartphone out. Despite the growth of environmental awareness, changes towards conscious consumption in consumer behavior are very slow. For example, only 5% of shoppers intentionally choose reusable bags while 64,7% continue to buy disposable bags on daily basis. Our research revealed that the main switching barrier is the contradiction between sustainability and convenience. In other words, the fact that sustainable consumer behavior sets limits on comfort, aesthetics, ease and quickness of the experience. To promote conscious consumption, Mastercard decided not to encourage people to change their behavior, but to make sustainable shopping more attractive as an experience. To achieve that, we launched the PayBag® collection — an all-in-one solution which makes shopping more sustainable AND more enjoyable. Paying with PayBag® is easier and faster than using cash and plastic cards. In contrast to disposable bags, it can be used for years and doesn’t pollute the environment after that. Unlike ordinary reusable shopping bags (which people actually forget to bring with them at 40% of shopping trips), it remains in your pocket all the time — because you can’t go shopping without everything you need to do it. Brand designers have developed a convenient technological solution: when folded, the novelty easily fits into a pocket, and when needed unfolds into a full bag. All bags are made of 100% recycled plastic and are presented in four versions, corresponding to the four types of cards of the partner bank. The eco bag can be received by simply ordering a card from the partner bank of the project. The courier delivers the card in an eco-wallet, which in just a few seconds will turn into a fashionable PayBag®. PayBag® project launched in support of conscious consumption and will help people to say no to disposable bags - one of the most common types of plastic waste.
黄金
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Gold
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基本信息
- 广告战役： #万事达-网络-2e34#
- 广告品牌： 万事达
- 发布日期： 2019-05-03
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 俄语
- 媒介平台： 网络
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