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历史记录块
案例简介：背景 教科文组织的任务之一是保护全世界所有人的文化遗产。 可悲的是，这并不总是可能的。由于战争和武装冲突，数百座纪念碑被摧毁。无论是作为附带损害还是作为文化清洗的直接目标，它们都被夷为平地 -- 我们的遗产也是如此。这些历史悠久的地方现在有被排除在历史之外的危险。有些可能永远不会重建，我们也可能再也无法涉足其中。铭记这一点，我们着手保持这些濒危和被毁遗产的遗产。 描述创意 (30% 的选票) 我们不想简单地讲述这些纪念碑的故事。我们希望真正让每个人都能体验并与他们互动。但如果这在现实世界中不再可能，至少我们可以在数字世界中做到这一点-更具体地说，Minecraft。 通过这个游戏，一个年轻一代已经知道并热爱的媒介，我们创造了一个平台，让来自世界各地的人们可以一起工作，而不仅仅是重建被毁遗址的复制品，也要了解他们的文化和故事。而且，通过与《我的世界》社区的老师和学校一起工作，我们有机会真正实现这个想法。 描述策略 (20% 的选票) 为了开始这次对话，我们在每个接触点都需要伟大的盟友。第一个对实现学校渗透至关重要的是教师。我们创建了一个全球教师网络，其使命是建立一个班级日历，将我们在网上提供的教学内容付诸实践。许多教师在偏远地区工作，因此手持技术是提供材料访问的关键。在教室外，我们与Twitch和YouTube上专门从事游戏的创作者合作，通过我们的倡议来谈论游戏。最后，为了增加我们项目的覆盖面，加强我们对成人意识的影响，我们不仅得到了受影响儿童的支持，还在家里回响了我们的信息，但我们也有强大的公关推动。 描述执行情况 (20% 的选票) 我们需要确保这个想法易于采纳。因此，我们与来自联合国教科文组织的历史学家和研究人员以及来自《我的世界》的艺术家和开发人员合作，创建了一套可以被世界各地任何人快速挑选和使用的关卡。与此同时，YouTube和Twitch上的游戏影响者决定自己重建一些纪念碑，吸引更多的观众。几天之内，来自 30 多个国家的人加入了这个项目，全世界的老师、学生和粉丝开始重建纪念碑。他们完成的建筑将开放供任何拥有《我的世界》副本的人在线参观。 列出结果 (30% 的选票) 在数百名教师网络的支持下，该项目涉及 34 个不同国家的 30,000 多名学生。这个主题在媒体上占据了中心位置，引导了几十辆车，接触了多达 10000万人。另一方面，影响者通过在社交网络上刺激超过 500 次提及，扩大了对话，增加了观众的参与。历史街区最初是作为一个平台，但很快推断出自己的野心，有效地启动了一场历史保存运动，并使其成为 15 个国家课程的一部分。尽管战争摧毁了我们的一部分遗产，但数字世界可以让它成为历史，因此历史仍然是人们日常生活的一部分。
历史记录块
案例简介：Background One of UNESCO’s tasks is to protect the cultural heritage of all people around the world. Sadly, that is not always possible. Because of wars and armed conflicts, hundreds of monuments are being destroyed. Whether as collateral damage or as direct targets of cultural cleansing, they are being reduced to rubble – and so is our heritage. These historic places are now in danger of being left out of history. Some might never be reconstructed, and we may never be able to set foot in them again. With this in mind, we set out to keep the legacies of these endangered and destroyed heritage sites alive. Describe the creative idea (30% of vote) We didn’t want to simply tell the stories of these monuments. We wanted to really allow everyone to experience and interact with them. But if that is no longer possible in the real world, at least we could make it so in the digital world – more specifically, Minecraft. Through the game, a medium which the younger generations already know and love, we created a platform in which people from all over the world could work together and not only rebuild replicas of destroyed sites, but also learn about their cultures and stories. And, by working alongside teachers and schools from the Minecraft community, we had the opportunity to truly make the idea soar. Describe the strategy (20% of vote) We needed great allies at every point of contact in order to start this conversation. The first ones, essential to achieving penetration in schools, were the teachers. We created a global network of teachers whose mission was to establish a class calendar that puts into practice the didactic content we made available online. Many of these teachers work in remote locations, so handheld technology is key in providing access to the materials. Outside the classroom, we teamed up with creators specialized in games on Twitch and YouTube, to talk about the game through the perspective of our initiative. Finally, in order to increase our project’s reach and reinforce the impact we would have on adult awareness, we had not only did the support of impacted children reverberating our message at home, but we also counted with a strong PR push. Describe the execution (20% of vote) We needed to ensure that this idea was easy to adopt. So we partnered with historians and researchers from UNESCO, as well as artists and developers from Minecraft, to create a set of levels that could be quickly picked up and used by anyone around the world. At the same time, gaming influencers on YouTube and Twitch decided to rebuild some monuments themselves, reaching an even greater audience. In a matter of days, people from over 30 countries had joined the project, and monuments began to be reconstructed by teachers, students and fans throughout the world. Their finished constructions will be open for visitation online for anyone with a copy of Minecraft to experience. List the results (30% of vote) Supported by a network of hundreds of teachers, the project has involved more than 30 thousand students in 34 different countries. The subject took center stage in the media, guiding dozens of vehicles and reaching up to 100 million people. Influencers, on the other hand, extended the conversation and increased audience engagement with the initiative by stimulating more than 500k mentions on social networks. History Blocks started out as a platform but quickly extrapolated its own ambitions, effectively jump-starting a movement for historical preservation – and making it become part of the curriculum in 15 countries. Although wars destroyed part of our heritage, the digital universe can make it so history is still part of people’s daily lives.
History Blocks
案例简介：背景 教科文组织的任务之一是保护全世界所有人的文化遗产。 可悲的是，这并不总是可能的。由于战争和武装冲突，数百座纪念碑被摧毁。无论是作为附带损害还是作为文化清洗的直接目标，它们都被夷为平地 -- 我们的遗产也是如此。这些历史悠久的地方现在有被排除在历史之外的危险。有些可能永远不会重建，我们也可能再也无法涉足其中。铭记这一点，我们着手保持这些濒危和被毁遗产的遗产。 描述创意 (30% 的选票) 我们不想简单地讲述这些纪念碑的故事。我们希望真正让每个人都能体验并与他们互动。但如果这在现实世界中不再可能，至少我们可以在数字世界中做到这一点-更具体地说，Minecraft。 通过这个游戏，一个年轻一代已经知道并热爱的媒介，我们创造了一个平台，让来自世界各地的人们可以一起工作，而不仅仅是重建被毁遗址的复制品，也要了解他们的文化和故事。而且，通过与《我的世界》社区的老师和学校一起工作，我们有机会真正实现这个想法。 描述策略 (20% 的选票) 为了开始这次对话，我们在每个接触点都需要伟大的盟友。第一个对实现学校渗透至关重要的是教师。我们创建了一个全球教师网络，其使命是建立一个班级日历，将我们在网上提供的教学内容付诸实践。许多教师在偏远地区工作，因此手持技术是提供材料访问的关键。在教室外，我们与Twitch和YouTube上专门从事游戏的创作者合作，通过我们的倡议来谈论游戏。最后，为了增加我们项目的覆盖面，加强我们对成人意识的影响，我们不仅得到了受影响儿童的支持，还在家里回响了我们的信息，但我们也有强大的公关推动。 描述执行情况 (20% 的选票) 我们需要确保这个想法易于采纳。因此，我们与来自联合国教科文组织的历史学家和研究人员以及来自《我的世界》的艺术家和开发人员合作，创建了一套可以被世界各地任何人快速挑选和使用的关卡。与此同时，YouTube和Twitch上的游戏影响者决定自己重建一些纪念碑，吸引更多的观众。几天之内，来自 30 多个国家的人加入了这个项目，全世界的老师、学生和粉丝开始重建纪念碑。他们完成的建筑将开放供任何拥有《我的世界》副本的人在线参观。 列出结果 (30% 的选票) 在数百名教师网络的支持下，该项目涉及 34 个不同国家的 30,000 多名学生。这个主题在媒体上占据了中心位置，引导了几十辆车，接触了多达 10000万人。另一方面，影响者通过在社交网络上刺激超过 500 次提及，扩大了对话，增加了观众的参与。历史街区最初是作为一个平台，但很快推断出自己的野心，有效地启动了一场历史保存运动，并使其成为 15 个国家课程的一部分。尽管战争摧毁了我们的一部分遗产，但数字世界可以让它成为历史，因此历史仍然是人们日常生活的一部分。
History Blocks
案例简介：Background One of UNESCO’s tasks is to protect the cultural heritage of all people around the world. Sadly, that is not always possible. Because of wars and armed conflicts, hundreds of monuments are being destroyed. Whether as collateral damage or as direct targets of cultural cleansing, they are being reduced to rubble – and so is our heritage. These historic places are now in danger of being left out of history. Some might never be reconstructed, and we may never be able to set foot in them again. With this in mind, we set out to keep the legacies of these endangered and destroyed heritage sites alive. Describe the creative idea (30% of vote) We didn’t want to simply tell the stories of these monuments. We wanted to really allow everyone to experience and interact with them. But if that is no longer possible in the real world, at least we could make it so in the digital world – more specifically, Minecraft. Through the game, a medium which the younger generations already know and love, we created a platform in which people from all over the world could work together and not only rebuild replicas of destroyed sites, but also learn about their cultures and stories. And, by working alongside teachers and schools from the Minecraft community, we had the opportunity to truly make the idea soar. Describe the strategy (20% of vote) We needed great allies at every point of contact in order to start this conversation. The first ones, essential to achieving penetration in schools, were the teachers. We created a global network of teachers whose mission was to establish a class calendar that puts into practice the didactic content we made available online. Many of these teachers work in remote locations, so handheld technology is key in providing access to the materials. Outside the classroom, we teamed up with creators specialized in games on Twitch and YouTube, to talk about the game through the perspective of our initiative. Finally, in order to increase our project’s reach and reinforce the impact we would have on adult awareness, we had not only did the support of impacted children reverberating our message at home, but we also counted with a strong PR push. Describe the execution (20% of vote) We needed to ensure that this idea was easy to adopt. So we partnered with historians and researchers from UNESCO, as well as artists and developers from Minecraft, to create a set of levels that could be quickly picked up and used by anyone around the world. At the same time, gaming influencers on YouTube and Twitch decided to rebuild some monuments themselves, reaching an even greater audience. In a matter of days, people from over 30 countries had joined the project, and monuments began to be reconstructed by teachers, students and fans throughout the world. Their finished constructions will be open for visitation online for anyone with a copy of Minecraft to experience. List the results (30% of vote) Supported by a network of hundreds of teachers, the project has involved more than 30 thousand students in 34 different countries. The subject took center stage in the media, guiding dozens of vehicles and reaching up to 100 million people. Influencers, on the other hand, extended the conversation and increased audience engagement with the initiative by stimulating more than 500k mentions on social networks. History Blocks started out as a platform but quickly extrapolated its own ambitions, effectively jump-starting a movement for historical preservation – and making it become part of the curriculum in 15 countries. Although wars destroyed part of our heritage, the digital universe can make it so history is still part of people’s daily lives.
历史记录块
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History Blocks
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基本信息
- 广告战役： #UNESCO-设计与品牌-d882#
- 广告品牌： UNESCO
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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