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今年夏天你在让谁开心？
案例简介：在过去的几个月里，我们都渴望彼此更密切的接触，渴望更多的自由和快乐。现在是仲夏，在荷兰，我们终于可以 -- 并且小心翼翼地 -- 再次接近彼此。这就是为什么麦当劳创造了一个特别的快乐包。一个装满独家夏季必备品和两张晚餐优惠券的袋子，让你最好的伴侣，兄弟，母亲，叔叔-或其他任何人-快乐。参与者只需在麦当劳应用程序中指出他们为什么要给这个人惊喜。这个原因也将成为一些赢家惊喜的灵感。应用程序中每周也有新的快乐优惠券 -- 供你自己或与他人分享。由荷兰TBWA为麦当劳制作的电影广告，类别: 食品。
今年夏天你在让谁开心？
案例简介：During the past few months we have all longed-for closer contact with one other, and for more freedom and joy. Now it’s mid-summer and in The Netherlands we can finally – and carefully – come a little closer to one other again. And that is exactly why McDonald's have created a special Happy Bag. A bag full of exclusive summer Must Haves and two dinner coupons, to make your best mate, brother, mother, uncle - or anyone else - happy. Participants only have to indicate in the McDonald's App why they want to surprise this person. And this reason will also serve as inspiration to surprise some winners. There are also new Happy Coupons in the App every week - for yourself or to share with someone else. Film advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.
Who are you making Happy this Summer?
案例简介：在过去的几个月里，我们都渴望彼此更密切的接触，渴望更多的自由和快乐。现在是仲夏，在荷兰，我们终于可以 -- 并且小心翼翼地 -- 再次接近彼此。这就是为什么麦当劳创造了一个特别的快乐包。一个装满独家夏季必备品和两张晚餐优惠券的袋子，让你最好的伴侣，兄弟，母亲，叔叔-或其他任何人-快乐。参与者只需在麦当劳应用程序中指出他们为什么要给这个人惊喜。这个原因也将成为一些赢家惊喜的灵感。应用程序中每周也有新的快乐优惠券 -- 供你自己或与他人分享。由荷兰TBWA为麦当劳制作的电影广告，类别: 食品。
Who are you making Happy this Summer?
案例简介：During the past few months we have all longed-for closer contact with one other, and for more freedom and joy. Now it’s mid-summer and in The Netherlands we can finally – and carefully – come a little closer to one other again. And that is exactly why McDonald's have created a special Happy Bag. A bag full of exclusive summer Must Haves and two dinner coupons, to make your best mate, brother, mother, uncle - or anyone else - happy. Participants only have to indicate in the McDonald's App why they want to surprise this person. And this reason will also serve as inspiration to surprise some winners. There are also new Happy Coupons in the App every week - for yourself or to share with someone else. Film advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.
今年夏天你在让谁开心？
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Who are you making Happy this Summer?
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