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加州牛奶处理器委员会: Goodby Silverstein & Partners的爱情故事
案例简介:
加州牛奶处理器委员会: Goodby Silverstein & Partners的爱情故事
案例简介:
California Milk Processor Board: Love Stories by Goodby Silverstein & Partners
案例简介:
California Milk Processor Board: Love Stories by Goodby Silverstein & Partners
案例简介:
加州牛奶处理器委员会: Goodby Silverstein & Partners的爱情故事
暂无简介
California Milk Processor Board: Love Stories by Goodby Silverstein & Partners
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A glass of milk is courted by a donut, hot dog sushi roll and a host of other foods in a campaign for the California Milk Processor Board that aims to position the drink as a tasty addition to just about any meal.The California Milk Processor Board’s latest campaign, called ‘Love Stories,’ is part of its long-running ‘Got Milk?’ campaign that Goodby Silverstein & Partners helped it launch more than 20 years ago. The goal of the effort is to encourage Californians to embrace unexpected milk-and-cookie pairings, like using milk to cool down the palate after a plate of hot wings. In addition to the film, print ads with the tagline ‘Food Loves Milk’ will be displayed in-store at supermarkets across California. Social media influencers will also be sharing their own love stories and romantic meal ideas that incorporate milk on their personal platforms.CreditsExecutive Creative Director/Co-Chairman/Partner: Jeff GoodbyCopywriter: Jo CresswellArt Director: Sian CooleProductionDirector of Production: Tod PuckettExecutive Broadcast Producer: Leila GageProducer: Alisa Latvala and Joni WittrupPhotographer: Kyle BeanPrepress: Pacific Digital ImageAccount ServicesGroup Account Director/Partner: Derek RobsonAccount Director: Melissa BuckAccount Manager: Leah TichanskyBrand and Communication StrategyGroup Brand Strategy Director: Kelly Evans-PfeiferBrand Strategist: Ginny RiderDirector of Communication Strategy/Partner: Christine ChenCommunication Strategy Director: Nicole RichardsCommunication Strategist: Christina RheeJr. Communication Strategist: Willa PengGroup Research & Analytics Director: Margaret ColesBusiness AffairsBusiness Affairs Manager: Heidi KilleenSr. Broadcast Traffic Manager: Edgar OrnelasProduction Company: HornetDirector: Kyle BeanManaging Director: Michael FederExecutive Producer: Hana ShimizuHead or Production: Sang-Jin BaeProducer: Dez StavracosEditor: Anita ChaoVFX Supervisor: John MattiuzziMix and Sound Design: Heard CitySound Design: Elizabeth McClanahanAudio Mix: Phil Loeb & Elizabeth McClanahanProducer: Andi LewisExecutive Producer: Sasha AwnManaging Director: Gloria PitagorskyOriginal Music: SIRENProducer: Sean Craigie-AthertonComposer: Vanessa James
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