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消失: 消失的白色
案例简介:
消失: 消失的白色
案例简介:
Vanish: Vanish Whites
案例简介:
Vanish: Vanish Whites
案例简介:
消失: 消失的白色
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Vanish: Vanish Whites
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Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, we created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”. So white it vanishes.
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