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    佳得乐: TBWA \ Chiat \ Day LA的《利奥的心》

    案例简介:

    佳得乐: TBWA \ Chiat \ Day LA的《利奥的心》

    案例简介:

    Gatorade: Heart of a Lio by TBWA\Chiat\Day LA

    案例简介:

    Gatorade: Heart of a Lio by TBWA\Chiat\Day LA

    案例简介:

    佳得乐: TBWA \ Chiat \ Day LA的《利奥的心》

    暂无简介

    Gatorade: Heart of a Lio by TBWA\Chiat\Day LA

    暂无简介

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    广告公司: TBWA\Chiat\Day LA

    案例详情

    Gatorade’s new animated film, ‘Heart of a Lio’ features Lionel Messi in animation, telling his life on the pitch leading up to the World Cup. The film tells the inspirational story of how Messi has faced obstacles his entire life, but has never forgotten a consistent internal mantra: “If you have a dream to chase, nothing can stop you.”The four-plus-minute film from Gatorade film tells the story of the challenges and triumphs that have led Lionel Messi to where he is today, and proves that even the best will always push harder to keep achieving their dreams.At the start of the film, we see an infant animated Messi, who shows soccer prowess early on by kicking away his tears. The film then follows him as a youth soccer whiz, beating entire teams with his fancy footwork and amazing goal scoring. That joy is counteracted when we watch as the young Messi is told he has a growth defect. As he ponders his future, he is visited by a future version of himself who tells him not to give up on his dream.A newly empowered Lio then joins Barcelona and shows that he has the power, grit and determination to succeed at the highest levels of the sport. The film even ventures more into fantasy by creating a scenario where a special kit “designed to stop Messi” is introduced – a parachute pants-style uniform that does not succeed in its design.The path to continued success is not easy, however, as Messi goes through a professional slump and a time of self doubt. But he digs deep, seeing the younger version of himself and pulling himself up by working harder than ever and dreaming of a World Cup win. The film ends with the tag ‘Gatorade: Win from Within.’CreditsClient: GatoradeAgency: TBWA\Chiat\DayChief Creative Officer: Renato FernandezGlobal Creative Director: Doug MenezesGlobal Creative Director: Mark PetersAssociate Creative Director: Bruno AcanforaAssociate Creative Director: Ariel AbramoviciDirector of Production: Brian O'RourkeExecutive Producer: Guia IacominSenior Producer: Kaitlin MooreAssociate Producer: Jack CutlerManaging Director: Jerico Dig CabaysaBrand Director: Robyn MorrisBrand Manager: Gabi MarinoBrand Manager: Spencer AudetGroup Planning Director: Scott MacMasterGlobal Planning Director: Martin RamosJr. Planner: Ryan HagenDirector of Business Affairs: Robin RossiTalent Payment Manager: Kevin CastroSenior Traffic Operations Manager: Judy BrillMEDIA AGENCY - OMDAnimation: Gizmo Directors:Executive Producer:Ema + Flamboyant Paradise + Nico PresasAndrea Bacigalupo, Ema VerrunoProduction Manager:Eva Amuchastegui, Daniela KisinovskyProduction Coordinators:Sol Fernández, Agustina Rossito,Rocio Perez LascanoSound Recording Coordinator:Marcela CardenasProduction Assistants:Agustina Moya, Rocío KancepolskiCG Supervisor:Max RocamoraStoryboard:Julio AzamorIvan LublinskyAnimation Supervisor:Rafael JimenezLayout Artists:Chris GranadosMarco Di MonacoMartin LapetinaAnimators:Chris GranadosMauro SereiPablo LorenzoSebastian Buitrago CarmonaIvonne Isla SoltherEugen SasuCarolina DelgadoYuri PerriniSteven ArangoFederico GimenoJorge FavianFregoso RamosOscar BurgosAlex FigueroaCloth simulation:Santiago FurlongCharacter Modeling:Laura SernaSofía GariazzoDiego RudnitzkySet and props Modeling:Martin GirgentiPablo FocaretaLautaro SchipizzaMarco Di MonacoRigging:Eduardo Núñez-MelgarFelix R. CuevasAnderson AugustoCharacters Texturing and Shading artists:Laura SernaSofía GariazzoLuis De GennaroDiego RudnitzkyPablo BellozasMauricio FernándezPedro SciammarellaSets and props Texturing and shading artists:Pedro SciammarellaAlejandro GhioLuis De GennaroPablo FocaretaMarco Di MonacoLautaro SchipizzaVisual Development, Lead lighting & SupervisorPaolo Tano GiordanaLighting Artists:Pedro SciammarellaAlejandro GhioJuan Ignacio CasaleMauricio FernándezMarco Di MonacoMariano MendozaLuis De GennaroCharacters Design:Flavio Greco PagliaFernando SawaPablo RomanosAriel AnabitarteColor Key, Illustration and Matte Painting Artist:Flavio Greco PagliaCompositing Artists:Ignacio ArevaloDaniel PerezAndres ChouhyPaolo Tano GiordanaPedro SciammarellaAlejandro GhioJuan Ignacio CasaleMauricio FernándezMarco Di MonacoMariano MendozaLuis De GennaroVFX Artists:Gui MarquezSantiago FurlongEditor:Andrés BoeroAndrés RandyMontero BustamanteSOUND DESIGN: StimmungExecutive Producer: Kristina IwankiwSound Designer: Gus KovenAssistant Sound Designer: Nick TuttleMUSIC: Search PartyMusic Producer: Meghan CurrierComposers: Nicholas WrightBenny ReinerMIXING: Lime StudiosExecutive Producer: Susie BoyajanAudio Mixer: Mark MeyuhasAudio Assistant: Ben Tomastik

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