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发现原件
案例简介：Bolmen、j ä rvfj ä llet、sk ä rhamn、Kallax和Toftan.多年来，世界一直惊叹于宜家的产品名称，并努力发音。大多数人没有意识到的是，这家全球家具巨头经常将他们的商品命名为瑞典的真实位置。现在瑞典想邀请世界参观这些奇妙的地方。该活动展示了21个景点，从维京纪念碑到风景如画的城镇，城堡和银矿，从激流漂流到狗拉雪橇，飞钓和冰上游泳，应有尽有。博尔门湖就是这样一个地方，它位于斯莫兰省的一个风景秀丽的角落，离宜家的创始人英格瓦·坎普拉德 (Ingvar Kamprad) 长大的阿贡纳里德 (Agunnaryd) 不远。在这里，游客有足够的机会享受美丽的自然环境独木舟，徒步旅行和骑自行车，或者采摘蘑菇和浆果。作为这项运动的一部分，Bolmen推出了一个新口号: “Bolmen-不仅仅是宜家的马桶刷”。瑞典Forsman & Bodenfors为访问瑞典制作的电影广告，类别为: 酒店、旅游。
发现原件
案例简介：Bolmen, Järvfjället, Skärhamn, Kallax and Toftan. For years now the world has marveled at and struggled to pronounce IKEA product names. What most don't realize is that the global furniture giant often names their wares for real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations. The campaign presents 21 places to visit, everything from Viking monuments to picturesque towns, castles and silver mines, with activities from white-water rafting, to dog sledding, fly-fishing and ice swimming. One such place is lake Bolmen, located in a scenic corner of the province of Småland, not far from Agunnaryd where IKEA’s founder, Ingvar Kamprad, grew up. Here visitors have ample opportunity to enjoy the gorgeous natural surroundings canoe, hike and bike on trails, or pick mushrooms and berries. As a part of this campaign Bolmen is launching a new slogan: ”Bolmen – more than an IKEA toilet brush”. Film advertisement created by Forsman & Bodenfors, Sweden for Visit Sweden, within the category: Hospitality, Tourism.
Discover the Originals
案例简介：Bolmen、j ä rvfj ä llet、sk ä rhamn、Kallax和Toftan.多年来，世界一直惊叹于宜家的产品名称，并努力发音。大多数人没有意识到的是，这家全球家具巨头经常将他们的商品命名为瑞典的真实位置。现在瑞典想邀请世界参观这些奇妙的地方。该活动展示了21个景点，从维京纪念碑到风景如画的城镇，城堡和银矿，从激流漂流到狗拉雪橇，飞钓和冰上游泳，应有尽有。博尔门湖就是这样一个地方，它位于斯莫兰省的一个风景秀丽的角落，离宜家的创始人英格瓦·坎普拉德 (Ingvar Kamprad) 长大的阿贡纳里德 (Agunnaryd) 不远。在这里，游客有足够的机会享受美丽的自然环境独木舟，徒步旅行和骑自行车，或者采摘蘑菇和浆果。作为这项运动的一部分，Bolmen推出了一个新口号: “Bolmen-不仅仅是宜家的马桶刷”。瑞典Forsman & Bodenfors为访问瑞典制作的电影广告，类别为: 酒店、旅游。
Discover the Originals
案例简介：Bolmen, Järvfjället, Skärhamn, Kallax and Toftan. For years now the world has marveled at and struggled to pronounce IKEA product names. What most don't realize is that the global furniture giant often names their wares for real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations. The campaign presents 21 places to visit, everything from Viking monuments to picturesque towns, castles and silver mines, with activities from white-water rafting, to dog sledding, fly-fishing and ice swimming. One such place is lake Bolmen, located in a scenic corner of the province of Småland, not far from Agunnaryd where IKEA’s founder, Ingvar Kamprad, grew up. Here visitors have ample opportunity to enjoy the gorgeous natural surroundings canoe, hike and bike on trails, or pick mushrooms and berries. As a part of this campaign Bolmen is launching a new slogan: ”Bolmen – more than an IKEA toilet brush”. Film advertisement created by Forsman & Bodenfors, Sweden for Visit Sweden, within the category: Hospitality, Tourism.
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Discover the Originals
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