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粉笔博客
案例简介：最重要的是，我们在芝加哥繁忙的先锋法庭上创建了一个 “粉笔博客”，使用了遍布整个庭院的 40 块 8 英尺长的木板。我们提出了一些挑衅性的问题，这些问题每天都在 chicagenow 的博客上引发辩论，比如 “你会做些什么来提高 CTA？ 和 “奥运会将为这座城市做什么？” “粉笔博客吸引了成千上万的游客，他们有同样多的意见，让他们有机会离线体验 chicagenow。最重要的战略考虑之一是，阅读博客的人不仅仅关心博客作者的帖子 -- 他们还关心其他读者在评论中要说什么。这是我们捕捉的方式。
粉笔博客
案例简介：To top off the blitz, we created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was our way of capturing that.
Chalk blog
案例简介：最重要的是，我们在芝加哥繁忙的先锋法庭上创建了一个 “粉笔博客”，使用了遍布整个庭院的 40 块 8 英尺长的木板。我们提出了一些挑衅性的问题，这些问题每天都在 chicagenow 的博客上引发辩论，比如 “你会做些什么来提高 CTA？ 和 “奥运会将为这座城市做什么？” “粉笔博客吸引了成千上万的游客，他们有同样多的意见，让他们有机会离线体验 chicagenow。最重要的战略考虑之一是，阅读博客的人不仅仅关心博客作者的帖子 -- 他们还关心其他读者在评论中要说什么。这是我们捕捉的方式。
Chalk blog
案例简介：To top off the blitz, we created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was our way of capturing that.
粉笔博客
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Chalk blog
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基本信息
- 广告品牌： Chicago Now
- 发布日期： 2009-08-25
- 行业领域： 互联网服务 , 社交媒体
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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