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勇敢切割案例研究
案例简介：在一个假发花费平均收入 4 倍的国家，癌症不仅会破坏女性的健康，还会破坏她的尊严。由于没有政府项目来帮助头发收集中心或用钱来制作假发，一切都掌握在非营利组织手中，这些组织严格依赖公众的捐赠。该领域最活跃的当地非政府组织之一 renaterea 基金会决定创建一个新的慈善模式，以说服女性剪 15 厘米的头发并捐赠给假发。与麦肯 · 布加勒斯特一起推出了勇敢的发型 -- 一种结合了支持和实际捐赠头发的发型。 我们和全国获奖最多的发型师一起创作了它，所以捐赠不再像是捐赠，而是时尚。这项运动是由名人在直播电视上理发发起的，这导致了大量的追随者蜂拥到发廊自己理发。全国各地的发廊都参与了这项运动，免费提供发型，并帮助收集头发。时尚杂志和电视节目报道了这个话题，直到勇敢的剪发成为罗马尼亚过去十年最大的发型潮流。结果令人印象深刻: 2400 多名女性捐赠了超过 92 千克的头发，可以提供 651 个假发。
勇敢切割案例研究
案例简介：In a country where a wig costs 4 times the average income, cancer doesn’t just destroy a woman’s health, it also destroys her dignity. Since there are no government programs to help out with hair collection centers or with money to produce wigs, everything lies in the hands of non-profit organizations, which rely strictly on donations from the public. Fundația Renașterea, one of the most active local NGOs in this field, decided to create a NEW CHARITY MODEL in order to convince women to cut 15 centimeters of their hair and donate it for wigs. Together with McCann Bucharest, BRAVE CUT was launched – a haircut that combines the symbol of support with the actual donation of hair. We created it with the most awarded hairstylist in the country so donation didn’t feel like donation anymore, it felt like fashion. The campaign was launched with celebrities getting the haircut on live TV, which resulted in a massive number of followers who rushed to hair salons to get it themselves. Hair salons all over the country were involved in the campaign, offering the haircut for free and helping collect the hair. Fashion magazines and TV Shows covered the subject until BRAVE CUT became the biggest hair styling trend in the last decade in Romania. The results were impressive: more than 2400 women donated over 92 Kg of hair, that can deliver 651 wigs.
BRAVE CUT Case Study
案例简介：在一个假发花费平均收入 4 倍的国家，癌症不仅会破坏女性的健康，还会破坏她的尊严。由于没有政府项目来帮助头发收集中心或用钱来制作假发，一切都掌握在非营利组织手中，这些组织严格依赖公众的捐赠。该领域最活跃的当地非政府组织之一 renaterea 基金会决定创建一个新的慈善模式，以说服女性剪 15 厘米的头发并捐赠给假发。与麦肯 · 布加勒斯特一起推出了勇敢的发型 -- 一种结合了支持和实际捐赠头发的发型。 我们和全国获奖最多的发型师一起创作了它，所以捐赠不再像是捐赠，而是时尚。这项运动是由名人在直播电视上理发发起的，这导致了大量的追随者蜂拥到发廊自己理发。全国各地的发廊都参与了这项运动，免费提供发型，并帮助收集头发。时尚杂志和电视节目报道了这个话题，直到勇敢的剪发成为罗马尼亚过去十年最大的发型潮流。结果令人印象深刻: 2400 多名女性捐赠了超过 92 千克的头发，可以提供 651 个假发。
BRAVE CUT Case Study
案例简介：In a country where a wig costs 4 times the average income, cancer doesn’t just destroy a woman’s health, it also destroys her dignity. Since there are no government programs to help out with hair collection centers or with money to produce wigs, everything lies in the hands of non-profit organizations, which rely strictly on donations from the public. Fundația Renașterea, one of the most active local NGOs in this field, decided to create a NEW CHARITY MODEL in order to convince women to cut 15 centimeters of their hair and donate it for wigs. Together with McCann Bucharest, BRAVE CUT was launched – a haircut that combines the symbol of support with the actual donation of hair. We created it with the most awarded hairstylist in the country so donation didn’t feel like donation anymore, it felt like fashion. The campaign was launched with celebrities getting the haircut on live TV, which resulted in a massive number of followers who rushed to hair salons to get it themselves. Hair salons all over the country were involved in the campaign, offering the haircut for free and helping collect the hair. Fashion magazines and TV Shows covered the subject until BRAVE CUT became the biggest hair styling trend in the last decade in Romania. The results were impressive: more than 2400 women donated over 92 Kg of hair, that can deliver 651 wigs.
勇敢切割案例研究
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BRAVE CUT Case Study
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基本信息
- 广告战役： #Brave cut#
- 广告品牌： Fundația Renașterea
- 发布日期： 2016-06-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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