本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
音高
案例简介：睡眠舒适自 1973年以来一直是黎巴嫩领先的床垫品牌，尽管它已经 10 年没有宣传过自己。为了提高对这一事实的认识，我们发起了一场运动，欺骗了机构向客户推销的陈规定型想法，以创造一场 “获胜” 的运动 -- 性感金发女郎、恼人的叮当声, “专家” 的意见，带有最终信息的吉祥物，以及我们 “客户” 的冷淡反应，是:睡眠舒适 -- 不需要广告，它使用的是黎巴嫩人在谈论不需要介绍的人时使用的口语。这场运动被证明是巨大的成功。由于睡眠舒适在黎巴嫩已经是一个顶级的思维品牌，这项运动在个人层面上与如此多的观众联系在一起, 提醒他们一个真正的民族品牌，这个品牌多年来一直能够在一个 “黎巴嫩制造” 并不总是有好的光环的国家生存。
音高
案例简介：Sleep Comfort has been the leading mattress brand in Lebanon since 1973, In spite of the fact that it hasn’t advertised itself in 10 years. To increase awareness of this fact we created a campaign that spoofed the stereotypical ideas that agencies pitch to clients to create a “winning” campaign The Hot Blonde, The Annoying Jingle, The “Expert” Opinion, The Mascot With the final message, along with the deadpan reaction of our “client”, being: Sleep Comfort - No advertising needed, it uses the same colloquial language the Lebanese use when talking about someone who needs no introduction. The campaign proved to be a great success. Since Sleep Comfort is already a top of mind brand in Lebanon, the campaign connected on a personal level with so many viewers, reminding them of a truly national brand that has been able to survive over the years in a country where “Made in Lebanon” doesn’t always have a good ring to it.
Pitch
案例简介：睡眠舒适自 1973年以来一直是黎巴嫩领先的床垫品牌，尽管它已经 10 年没有宣传过自己。为了提高对这一事实的认识，我们发起了一场运动，欺骗了机构向客户推销的陈规定型想法，以创造一场 “获胜” 的运动 -- 性感金发女郎、恼人的叮当声, “专家” 的意见，带有最终信息的吉祥物，以及我们 “客户” 的冷淡反应，是:睡眠舒适 -- 不需要广告，它使用的是黎巴嫩人在谈论不需要介绍的人时使用的口语。这场运动被证明是巨大的成功。由于睡眠舒适在黎巴嫩已经是一个顶级的思维品牌，这项运动在个人层面上与如此多的观众联系在一起, 提醒他们一个真正的民族品牌，这个品牌多年来一直能够在一个 “黎巴嫩制造” 并不总是有好的光环的国家生存。
Pitch
案例简介：Sleep Comfort has been the leading mattress brand in Lebanon since 1973, In spite of the fact that it hasn’t advertised itself in 10 years. To increase awareness of this fact we created a campaign that spoofed the stereotypical ideas that agencies pitch to clients to create a “winning” campaign The Hot Blonde, The Annoying Jingle, The “Expert” Opinion, The Mascot With the final message, along with the deadpan reaction of our “client”, being: Sleep Comfort - No advertising needed, it uses the same colloquial language the Lebanese use when talking about someone who needs no introduction. The campaign proved to be a great success. Since Sleep Comfort is already a top of mind brand in Lebanon, the campaign connected on a personal level with so many viewers, reminding them of a truly national brand that has been able to survive over the years in a country where “Made in Lebanon” doesn’t always have a good ring to it.
音高
暂无简介
Pitch
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
