AT&T is debuting new work in support of its business enterprise platform, employee activism, distracted driving and gender equality campaigns. The advertising is designed to celebrate the company’s values, people and technology vision. AT&T Business is using the Masters as a platform to launch a campaign targeting mid-sized business. Directed by Academy Award-winner, Michel Gondry, the spots use roving blue portals as a visual metaphor for ‘Edge-to-Edge Intelligence,’ showing how the portals show up to give business decision makers and owners the power to see and react to every corner of their business.‘AT&T Believes’ is a nationwide effort to support the ideas of employees to help with creating positive change where they work and live. The first program launched in Chicago last fall with the goal of economic change in Chicago’s most distressed neighborhoods. Starring real AT&T employees, ‘Roll Up Your Sleeves’ shows how the new campaign transforms the passion of its employees into actionable programs that help ignite and revitalize the communities where they live and work.For the past decade, AT&T has promoted distracted driving awareness initiatives. As a new 5G world is launching, AT&T is addressing the evolution of technology in its latest installment of the ‘It Can Wait’ campaign, now in its 10th year. Directed by Academy Award-winner Kathryn Bigelow, the futuristic spot tells the story of a family out for a Sunday drive. The father is seemingly texting while driving until his family tells him to put the phone down. It’s then that we see that the car is self-driving and the family is able to watch a movie together while on the road. The ad is designed to help people imagine how 5G technology might transform driving altogether while taking distracted driving off the table. ‘When They Tell My Story’ is focused on gender equality from a golfing perspective. During the Masters, the company will showcase its commitment to gender equality with a 30-second spot that chronicles the emotional connection of young girls growing into the game of golf and being empowered by the confidence the game gives them.CreditsAgency: BBDOClient: AT&TTitle: Believe – “Roll Up Your Sleeves” + “We The Believers”Creative Agency: BBDOChief Creative Officer, Worldwide: David LubarsChief Creative Officer, New York: Greg HahnChief Creative Officer, Chicago: Andres OrdonezGroup Executive Creative Director: Matt MacDonaldExecutive Creative Director: Vince CookCreative Director: Dan McCormackCreative Director: Jon LeachmanCreative Director: Cinzia CrocianiCreative Director: Fernando PassosAssociate Creative Director: Brynna AylwardAssociate Creative Director: Dane CanadaJunior Copywriter: Angela WilliamsJunior Art Director: Allie SalzmanDirector of Integrated Production: David RolfeGroup Executive Producer: Julie CollinsExecutive Producer: Melissa TifrereJunior Producer: Michael RitchieSenior Account Director: Kathryn BrownAccount Director: Katie HollenkampAccount Manager: Katelyn BurnsAccount Manager: Caroline MainChief Strategy Officer: Crystal RixHead of Integrated Strategy:Thomas HanStrategy Director: Ben BassSenior Project Manager: Currey DorrisProduction Company: Little MinxDirector: Malik SayeedLine Producer: Mark HwangExecutive Producer: Helen HollienFounder: Rhea ScottEditorial: Rock Paper Scissors NYEditor: Carlos AriasAssitant Editor: Ashley TantilloExecutive Producer: Eve KornblumProducer: Julianne CortPost Producer: Barbara KontarovichFinishing / VFX: Company 3Colorist: Tom PooleProducer: Alexandra LubranoAssistant: Jenny MontgomeryMusic: “Nobody Knows” by TL Barrett and the Youth for Christ ChoirAudio Post: Post HumanPost Producer: Justine Cortale and Patrick SullivanEngineer RUYS: Mike MarinelliBTS Shooting and B Unit Camera: B Unit Cinematographer: Kirby GriffinBTS Camera:Tom CiciuraAgency: BBDOClient: AT&T BusinessTitle: “Anthem” :30, “Gelato” :30, “Athletic Shoes” :30Creative Agency: BBDOChief Creative Officer, Worldwide: David LubarsChief Creative Officer, New York: Greg HahnEVP, Group Executive Creative Director: Matt MacDonaldEVP, Executive Creative Director: Daniela VojtaEVP, Executive Creative Director: Susan YoungSVP, Senior Creative Director: Kara GoodrichVP, Creative Director: Pebble GohEVP, Group Account Director: Kathryn BrownSVP, Senior Account Director: Sarah MorrisonAccount Director: Jesse Barnett EVP, Group Executive Producer: Julie CollinsVP, Executive Producer: George SholleyExecutive Music Producer: Melissa ChesterBusiness Manager: Adele SolomonIntegrated Talent Supervisor: Dawn McCormickProduction Company: PartizanDirector: Michel GondryManaging Director / Executive Producer: Lisa TauscherExecutive Producer / Head of Production: Molly GriffinLine Producer: Raffi AdlanDirector of Photography: Shawn KimEditing Company: Cosmo Street EditorialNY Executive Producer: Maura WoodwardLA Executive Producer: Yvette CobarrubiasNY Producer: Anne Lai, Luiza NaritomiLA Producers: Kacie GomezEditors: Tessa DavisAssistant Editors: Josh Berger, Taylor Morano, Habib Semaan, George Irizarry Visual Effects & Finishing: The MillSenior Producer : Erin HickeVFX Coordinator: Mary MondrusCreative Director / 2D Lead: Glyn Tebbutt2D Team: Tim Rudgard / Franz Kol / Katerina Aroyyo / Jeannie Huynh (Remedy) / Daniel Lang / Matthew Dobrez / Lisa Kim / Tim RobbinsDesign Lead / 3D Lead: Fredrick Ross 3D Team: Katie YanceyDesign Team: Patrick Kipper / Greg Rubner / Anastasia SkrebnevaAudio Finishing: Sonic UnionProducer: Patrick SullivanSound Engineer: Steve RosenMusic Company: Beacon Street StudiosComposers: Beacon Street StudiosExecutive Producer: Leslie DiLulloTelecine Color: The MillTelecine Artist: Adam ScottSenior Color Producer: Liza KerlinColor Assists: Nate Seymour / Gemma Parr / Logan HighlenAgency: BBDOClient: AT&TTitle: ICW 5G Until ThenCreative Agency: BBDOChief Creative Officer, Worldwide: David LubarsChief Creative Officer, New York: Greg HahnGroup Executive Creative Director: Matt MacDonaldExecutive Creative Director: Daniela VojtaExecutive Creative Director: Susan YoungCreative Director: Robert WakelandCreative Director: Stephen WinstonDirector of Integrated Production: David RolfeGroup Executive Producer: Julie CollinsExecutive Producer: Adam PerloffSenior Account Director: Kathryn BrownAccount Director: Katie HollenkampAccount Manager: Katelyn BurnsChief Strategy Officer: Crystal RixHead of Integrated Strategy: Thomas HanStrategy Director: Ben BassDirector of Project Management: Natalie TaylorProduction Company: SmugglerDirector: Kathryn BigelowCo-Founder: Patrick Milling-Smith Co-Founder: Brian CarmodyChief Operating Officer: Andrew ColónExecutive Producer: Allison KunzmanLine Producer: Donald TaylorEditorial Company: Lost PlanetEditor: Hank CorwinAssitant Editor: Kenji YamauchiExecutive Producer: Krystn WagenbergProducer: Casey CaykoFinishing / VFX: Mill NYChief Creative Officer: Angus KnealeCreative Director: Gavin Wellsman Colorist: Fergus McCAllExecutive VFX Producer: Eliana Carranza-PitcherExecutive VFX Producer: Heath RaymondSenior Producer: Nirad “Bugs” RussellCo-ordinators: Christina Chung2D Leads: Siro Valente3D Lead: Agit MenonSound Design: Brian EmrichAudio Post: Wave Studios, NYEngineer/Mixer/ Additional Sound Design: Chris Afzal