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坚持Aktual
案例简介：“Aktual” 是达能生产的乌克兰市场上独特的乳汁。这是一种针对青少年的健康提神饮料，仅在夏季出售。 达能每年都会改变Aktual的设计，以跟上潮流。他们想证明它不仅被称为 “实际”，而且始终保持真实。 这就是为什么仅仅创造一个全新外观的设计是不够的。我们必须让青少年真正与产品联系起来，并感觉到达能与他们在同一页上。 去年，我们的Aktual设计基于这样的想法，即即使在最奇怪的情况下，它也始终是真实的。现在我们走得更远，想说: “Aktual不仅是实际的本身-它可以使您成为实际的”。 我们设计的包装看起来像是贴满了贴纸。 如今，青少年使用贴纸作为表达自己的一种方式，更重要的是保持他们心爱的东西的真实。这就是为什么几乎所有东西都被贴纸覆盖的原因: 电话，笔记本电脑，记事本，有时甚至是猫和花。因此，当您拿着一瓶Aktual时，周围的每个人都知道您在循环中。
坚持Aktual
案例简介：“Aktual” is a unique lacto-juice on Ukrainian market produced by Danone. It is a healthy refreshing drink for teenagers that is sold only during summer. Each year Danone changes Aktual’s design to keep up with trends. They want to prove it’s not only called “actual” but always stays actual for real. That's why it wasn't enough to create just a fresh-looking design. We had to make teens really connect with the product and get a feeling that Danone is on the same page with them. Last year we based our Aktual design on the idea that it’s always actual even in the weirdest situations. Now we went further and want to say: "Aktual is not only actual itself — it can make you actual". We designed the packaging to look like it’s covered with stickers. These days teens use stickers as a way of expressing themselves and what’s more important keeping their beloved things actual. That’s why almost everything is covered in stickers: phones, laptops, notepads and sometimes even cats and flowers. So when you are holding a bottle of Aktual, everyone around you knows that you are in the loop.
Stick to Aktual
案例简介：“Aktual” 是达能生产的乌克兰市场上独特的乳汁。这是一种针对青少年的健康提神饮料，仅在夏季出售。 达能每年都会改变Aktual的设计，以跟上潮流。他们想证明它不仅被称为 “实际”，而且始终保持真实。 这就是为什么仅仅创造一个全新外观的设计是不够的。我们必须让青少年真正与产品联系起来，并感觉到达能与他们在同一页上。 去年，我们的Aktual设计基于这样的想法，即即使在最奇怪的情况下，它也始终是真实的。现在我们走得更远，想说: “Aktual不仅是实际的本身-它可以使您成为实际的”。 我们设计的包装看起来像是贴满了贴纸。 如今，青少年使用贴纸作为表达自己的一种方式，更重要的是保持他们心爱的东西的真实。这就是为什么几乎所有东西都被贴纸覆盖的原因: 电话，笔记本电脑，记事本，有时甚至是猫和花。因此，当您拿着一瓶Aktual时，周围的每个人都知道您在循环中。
Stick to Aktual
案例简介：“Aktual” is a unique lacto-juice on Ukrainian market produced by Danone. It is a healthy refreshing drink for teenagers that is sold only during summer. Each year Danone changes Aktual’s design to keep up with trends. They want to prove it’s not only called “actual” but always stays actual for real. That's why it wasn't enough to create just a fresh-looking design. We had to make teens really connect with the product and get a feeling that Danone is on the same page with them. Last year we based our Aktual design on the idea that it’s always actual even in the weirdest situations. Now we went further and want to say: "Aktual is not only actual itself — it can make you actual". We designed the packaging to look like it’s covered with stickers. These days teens use stickers as a way of expressing themselves and what’s more important keeping their beloved things actual. That’s why almost everything is covered in stickers: phones, laptops, notepads and sometimes even cats and flowers. So when you are holding a bottle of Aktual, everyone around you knows that you are in the loop.
坚持Aktual
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Stick to Aktual
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Stick to Aktual
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