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框架广告 2017 美容 Vlogger 学院
案例简介：以色列领先的美容化妆品零售商 Super-Pharm 推出了第二个 “美容 Vlogger 学院”。一个学院，将形成，塑造和指导以色列的下一代美容 vloggers。与世界其他地方不同，在那里有许多 YouTubers，女性可以寻求如何创造最新外观的建议，在以色列，只有少数美丽的 YouTubers。这就是为什么 Super-Pharm 决定填补这个空白，并开始寻找以色列的下一个大 “美女”。我们为推出搜索而创作的广告，灵感来自 YouTube 视频框架的形状，并花了几个月的时间进行规划。原因是大部分动作围绕着七个不同的框架，这些框架是用纸和纸板手工制作的。为了使事情进一步复杂化，我们在每个框架中添加了 cogs 、 folding concertinas 等元素, led灯等等，这使得制作具有挑战性，因为它们必须在布景上手动操作，女演员必须根据提示对它们做出反应。
框架广告 2017 美容 Vlogger 学院
案例简介：Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second "Beauty Vlogger Academy". An academy which will form, shape and instruct Israel's next generation of beauty vloggers. Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That's why Super-Pharm decided to fill in the gap and launch a search for Israel's next big "Beauter". The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.
FRAMES Advert 2017 Beauty Vlogger Academy
案例简介：以色列领先的美容化妆品零售商 Super-Pharm 推出了第二个 “美容 Vlogger 学院”。一个学院，将形成，塑造和指导以色列的下一代美容 vloggers。与世界其他地方不同，在那里有许多 YouTubers，女性可以寻求如何创造最新外观的建议，在以色列，只有少数美丽的 YouTubers。这就是为什么 Super-Pharm 决定填补这个空白，并开始寻找以色列的下一个大 “美女”。我们为推出搜索而创作的广告，灵感来自 YouTube 视频框架的形状，并花了几个月的时间进行规划。原因是大部分动作围绕着七个不同的框架，这些框架是用纸和纸板手工制作的。为了使事情进一步复杂化，我们在每个框架中添加了 cogs 、 folding concertinas 等元素, led灯等等，这使得制作具有挑战性，因为它们必须在布景上手动操作，女演员必须根据提示对它们做出反应。
FRAMES Advert 2017 Beauty Vlogger Academy
案例简介：Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second "Beauty Vlogger Academy". An academy which will form, shape and instruct Israel's next generation of beauty vloggers. Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That's why Super-Pharm decided to fill in the gap and launch a search for Israel's next big "Beauter". The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.
框架广告 2017 美容 Vlogger 学院
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FRAMES Advert 2017 Beauty Vlogger Academy
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基本信息
- 广告战役： #FRAMES#
- 广告品牌： Super-Pharm
- 发布日期： 2017-06-01
- 行业领域： 穿着/装扮
- 媒体类别： 短视频 , VLOG , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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