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在 Gerolsteiner 中更改您的姓名
案例简介：德国领先的瓶装水品牌 Gerolsteiner 在邻国比利时几乎闻所未闻，比利时是该品牌想要发展的市场。这些挑战是常见的: 小预算、低品牌认知度和有限的零售分销。更糟糕的是，这个品牌经常与另一个德国品牌混淆。 为了产生一些泡沫，该公司利用了一个事实，即比利时没有人被命名为 Gerolsteiner 作为比赛的基础。在 “命名权利” 概念的一个新转折中，格罗施泰纳向第一个将合法改姓为 “格罗施泰纳” 的人提供了免费的保时捷 911。 这项努力获得了 2008 项欧洲最佳铜奖 (综合活动) 和银奖 (直接媒体和促销活动)。
在 Gerolsteiner 中更改您的姓名
案例简介：Gerolsteiner, Germany's leading brand of bottled water, was nearly unheard of in the neighboring country of Belgium, a market where the brand wanted to grow. The challenges were common: small budget, low brand recognition and limited retail distribution. Worse yet, the brand was often confused with another German one. To generate some fizz, the company used the fact that no one in Belgium was actually named Gerolsteiner as the basis for a contest. In a new twist on the 'naming rights' concept, Gerolsteiner offered a free Porsche 911 to the first person who would legally change their surname to 'Gerolsteiner.' The effort won a 2008 Eurobest Award for Bronze (integrated campaign) and Silver (Direct Media & Sales Promotion).
Change your name in Gerolsteiner
案例简介：德国领先的瓶装水品牌 Gerolsteiner 在邻国比利时几乎闻所未闻，比利时是该品牌想要发展的市场。这些挑战是常见的: 小预算、低品牌认知度和有限的零售分销。更糟糕的是，这个品牌经常与另一个德国品牌混淆。 为了产生一些泡沫，该公司利用了一个事实，即比利时没有人被命名为 Gerolsteiner 作为比赛的基础。在 “命名权利” 概念的一个新转折中，格罗施泰纳向第一个将合法改姓为 “格罗施泰纳” 的人提供了免费的保时捷 911。 这项努力获得了 2008 项欧洲最佳铜奖 (综合活动) 和银奖 (直接媒体和促销活动)。
Change your name in Gerolsteiner
案例简介：Gerolsteiner, Germany's leading brand of bottled water, was nearly unheard of in the neighboring country of Belgium, a market where the brand wanted to grow. The challenges were common: small budget, low brand recognition and limited retail distribution. Worse yet, the brand was often confused with another German one. To generate some fizz, the company used the fact that no one in Belgium was actually named Gerolsteiner as the basis for a contest. In a new twist on the 'naming rights' concept, Gerolsteiner offered a free Porsche 911 to the first person who would legally change their surname to 'Gerolsteiner.' The effort won a 2008 Eurobest Award for Bronze (integrated campaign) and Silver (Direct Media & Sales Promotion).
在 Gerolsteiner 中更改您的姓名
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Change your name in Gerolsteiner
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