It All Begins With a Song|微电影|广告营销案例【ADGuider广告指南】

一切都以一首歌开始

案例简介：入口摘要田纳西州纳什维尔市以其音乐场景而闻名，每年吸引数百万游客。它也是美国第二大音乐录制和制作中心，被认为是 “世界歌曲创作之都”。简要说明他们的旋律留在你的脑海里。他们的话勾连到你的灵魂。尽管他们的工作深深地影响了数百万人，但很少有人知道他们的名字。这是对音乐最重要力量之一的庆祝: 纳什维尔词曲作者。一切都始于一首歌，讲述了您所了解和喜爱的歌曲以及创作这些歌曲的人和城市的故事。由up和comers以及建造树干的伟人组成，这使纳什维尔成为了世界的歌曲创作中心。这部电影在纳什维尔的歌曲创作现场投下了广阔的光芒 (采访了近50位词曲作者)，跨越了流派和世代，并证明了纳什维尔是世界上唯一能够真实讲述这个故事的城市。广告格式其他对于大多数电影，歌曲是叙事的背景-有时是故事的一部分; 但是在这部电影中，歌曲就是故事。这部纪录片中的30首歌曲经过精心挑选和编织，以讲述纳什维尔如何成为世界歌曲创作的中心。我们甚至拍摄了三首写在相机上的歌曲，以演示这些了不起的艺术家是如何写一首歌的。这些歌曲共同创造了一个多流派的交响曲，反映了今天纳什维尔令人难以置信的音乐范围。我们还讲述了每首歌背后的故事-从灵感到努力寻找单词和音乐的完美结合，创造了世界上最受欢迎的歌曲。并且第一次，这些歌曲是由写它们的人表演的。证明如果不是词曲作者，就不会有音乐。

一切都以一首歌开始

案例简介：EntrySummary The city of Nashville, Tennessee is famous for its music scene, which attracts millions of tourists each year. It is also the second-largest music recording and production center in the United States, and is considered “The Songwriting Capital of the World.” BriefExplanation Their melodies stick in your head. Their words hook into your soul. Although their work deeply affects millions, few know their names. This is a celebration of one of music’s most important forces: The Nashville songwriter. IT ALL BEGINS WITH A SONG tells the stories of the songs you know and love and the people and city who create them. Featuring both up and comers and the greats who built the trunk of the tree that has turned Nashville into the songwriting center of the world. The film casts a vast light (nearly 50 songwriters were interviewed) on the Nashville songwriting scene, spanning genres and generations, and proves that Nashville is the only city in the world that can authentically tell this story. AdvertisingFormatOther With most movies, songs are the backing track to the narrative—or sometimes part of the story; but in this film, the songs are the story. The 30 songs featured in this documentary were carefully selected and woven together to tell how Nashville has become the epicenter of songwriting in the world. We even capture three songs being written on camera to demonstrate how these amazing artists write a song. Together, these songs create a multi-genre symphony that reflects the incredible range of music coming out of Nashville today. We also tell the stories behind each song—from the inspiration to the struggle to find that perfect combination of words and music to create some of the biggest hits in the world. And for the first time, these songs are performed by the person who wrote them. Proving that there would be no music if it weren’t for the songwriters.