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可口可乐: J Walter Thompson的追逐巴西和漫威
案例简介:
可口可乐: J Walter Thompson的追逐巴西和漫威
案例简介:
Coca-Cola: The Chase by J Walter Thompson Brazil & Marvel
案例简介:
Coca-Cola: The Chase by J Walter Thompson Brazil & Marvel
案例简介:
可口可乐: J Walter Thompson的追逐巴西和漫威
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Coca-Cola: The Chase by J Walter Thompson Brazil & Marvel
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案例详情
A teen girl is seen running, ticket in hand, to catch a bus that is quickly driving away as her friends urge her to catch up. We see that the ticket is for the Avengers movie, so she pulls out her inner super hero, drinks a Coca-Cola No Sugar and does her best impression of an Avengers character.Coca-Cola No Sugar and Marvel Studios, two iconic brands, joined forces for the commercial that was crafted to be enjoyed with popcorn and Coke No Sugar. It was inspired by Marvel Studios Avengers: Endgame, and the ad’s protagonist puts herself in a situation to be her own super hero.After downing her beverage, she darts through her school’s hallways, jumps over a fence into an Avengers stance, then pinballs through a crowded marketplace, avoiding the fire of a food vendor and the water balloon projectiles from a gang of girls (with help from a garbage can lid shield and some nifty acrobatics), trying to catch the bus. She even picks up a Thor-like ax along the way before finally getting the bus driver to stop. As he opens the door for the girl, he says, “mission accomplished.”CreditsCLIENT: COCA-COLAMARKETING: Poliana Sousa, Beatriz Bottesi, Yugo Motta, Flavio Reghini, Martin Basdevant, Erica Tomas PRODUCT: Coca-Cola Sem AçúcarCAMPAIGN: The Chase AGENCY: J. Walter Thompson BrasilCCO: Ricardo JohnECD: Cassio Moron, Rodrigo Da MattaCREATIVE DIRECTOR: Renata Leão, Gustavo LacerdaART DIRECTOR: Mica Moran, Vinicius PegoraroCOPYRIGHT: Rafael Miessi, João GandaraHEAD OF CLIENT SERVICES: Felipe GiaconCLIENT SERVICES: Marcos Richter, Jayme Neto, Fabiana Santana, Ana Clara JardimMEDIA: Giovanna Venturelli, Stella Lopes, Luca Lima, Aline Castro, Larissa Isabelle, Lindsay NovaesPR: Marina Peixoto, Helena Bertho, Andrea Assef, Vivian ZeniPLANNING: Stella Pirani, Gisele Bambace, Erica Rigobello, Marina SimõesHEAD OF PRODUCTION: Maisa DelgadoPRODUCTION HOUSE: Landia DIRECTOR: Rodrigo Saavedra EXECUTIVE PRODUCER: Carol Dantas/ Sebastian Hall/ Gaston Magnani DIRECTOR OF PHOTOGRAPHY: Arnau Valls Colomer LINE PRODUCER: Karla HernandezPRODUCTION COORDINATOR: Juan HernandezPRODUCTION DIRECTOR: Ana Ximena RinconPRODUCTION ASSISTANT: Luis Enrique HernandezDIRECTION ASSISTANT: Rodrigo "Rorraz" ValdesART DIRECTOR: Fernanda GuerreroWARDROBE STYLIST: Ifigenia MartinezPOS-PRODUCTION COORDINATOR: Elton BronzeliFINISHING: Mosh VFXEDITOR: Alejo SantosCOLOR GRADING: Marla GradingSOUND PRODUCER: Antfood CLIENT SERVICE Renato Castro e Christiane RachelMUSICAL DIRECTOR: Lou Schmidt
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