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糖果
案例简介：Tarjeta Naranja 是阿根廷排名第一的信用卡公司 (高于 VISA 和万事达卡)。他们的哲学和商业愿景非常特别，他们把人际关系放在一切之上，称他们的客户为 “朋友”，并将自己定义为 “政治上不正确”。许多年前，他们决定在全国各地的办公室给顾客糖果，现在他们以每年 46 million 的糖果成为全国最大的糖果买家。 这一事实让 BBDO 阿根廷公司制作了这部将于本周在电影院和网上上映的品牌内容电影。我们还开发了一款在线游戏，几天后它将出现在一个应用程序上。这是 Tarjeta Naranja 中一个非常特殊的角色的故事: “糖果客户经理”。花了 8 个多月的时间来开发剧本、角色和最终视频。
糖果
案例简介：Tarjeta Naranja is the #1 credit card company in Argentina (above VISA and Mastercard). Their philosophy and business vision is quite particular, they put human relationship above everything, refer to their clients as "friends" and define themselves as "politically incorrect". Many years ago they decided to give candies to their customers in their offices around the country, and now they became the biggest buyer of candies in the country with 46 millions of candies a year. That fact took BBDO Argentina to make this branded content film that will be shown in cinemas and online this week. We also developed an online game and it will be on an App in a few days. It's the story of a very special character in Tarjeta Naranja: the "candy account manager". It took more than 8 months to develop the script, the characters and have the final video.
Candies
案例简介：Tarjeta Naranja 是阿根廷排名第一的信用卡公司 (高于 VISA 和万事达卡)。他们的哲学和商业愿景非常特别，他们把人际关系放在一切之上，称他们的客户为 “朋友”，并将自己定义为 “政治上不正确”。许多年前，他们决定在全国各地的办公室给顾客糖果，现在他们以每年 46 million 的糖果成为全国最大的糖果买家。 这一事实让 BBDO 阿根廷公司制作了这部将于本周在电影院和网上上映的品牌内容电影。我们还开发了一款在线游戏，几天后它将出现在一个应用程序上。这是 Tarjeta Naranja 中一个非常特殊的角色的故事: “糖果客户经理”。花了 8 个多月的时间来开发剧本、角色和最终视频。
Candies
案例简介：Tarjeta Naranja is the #1 credit card company in Argentina (above VISA and Mastercard). Their philosophy and business vision is quite particular, they put human relationship above everything, refer to their clients as "friends" and define themselves as "politically incorrect". Many years ago they decided to give candies to their customers in their offices around the country, and now they became the biggest buyer of candies in the country with 46 millions of candies a year. That fact took BBDO Argentina to make this branded content film that will be shown in cinemas and online this week. We also developed an online game and it will be on an App in a few days. It's the story of a very special character in Tarjeta Naranja: the "candy account manager". It took more than 8 months to develop the script, the characters and have the final video.
糖果
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Candies
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基本信息
- 广告战役： #Candies#
- 广告品牌： Tarjeta Naranja
- 发布日期： 2015-07-01
- 行业领域： 信用卡 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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