Lennox, maker of heating and air conditioning products, has rolled out a short film called 'Degrees of Perfect.' Created by GSD&M and production company A'shop Crew, the video features five different murals that were made by five street artists. Each artist used thermochromic paint in their murals, a paint that becomes colorless when exposed to heat. When heated air from Lennox systems is applied to the murals, the thermochromic layer disappears, revealing another mural underneath. According to the agency, to create each mural, "each artist was briefed on their respective theme/Lennox pillar: clean air, solar power, intelligence, quiet systems and balance. From there, the artists set out on their own to interpret the theme, create an idea and design a two-part visual story using their individual style and inspiration." CreditsChief Creative Officer: Jay RussellGroup Creative Directors: Bill Marceau, Kris Wixom, Alisa WixomCreative Directors: Ray Longoria, Sean KeithACD, Art Director: Kyle MitchellCD, Experience Design: Rye CliftonACD, Experience Design: Maria D’AmatoWriter: Jon MillerDesigner: Steve WolfProject Manager: Lauren BowenDirector of Production: Jack EpsteenExecutive Producer: Laura BusinoProducer: Natalie Lum FreedmanContent, Print, and Art Producer: Kelly GrantDigital Producer: Kate BlairAccount Leadership: Mark Durein, Claire TudorMarketplace Planning: John D’AciernoBusiness Affairs Manager: Linda NhanSocial Media Managers: Charlie Joslin and Eduardo HerreraMedia Planner: Molly HermanAssociate Media Director: Marianne RushMedia Supervisor: Kelsey CaulkinsCommunications Manager: Chelsey KormanHVAC Engineers: Tom Johnson (Lennox Corporate), Alain Savard (Lennox Premier Dealer), Zack Giron and Yuval Giron – Lennox Premier Dealers from AZ Air Conditioning & HeatingMusic: Toro Y Moi, starRoMusic Manager: Cameron Rath, owner of Vibe CoachProduction Company/Lead Artists: ASHOP CREWDirector: Fluke (President of ASHOP CREW)Production: A’Shop Creative Studios, Inc.Lead Artist/Curator: FLUKEProject Coordinator: Pascale GodboutDirector of Photography/Editor: Mikael CarriauDirector of Photography/Editor: Jeremie BoivinArtist: BACONArtist: DODO OSEArtist: 123KLANArtist: SLICKArtist: ZEK ONEFounder / CEO, DoStuff Media: Scott OwensNational Events Manager, DoStuff Media: Erin ShortsDoLA Founder; Spaceland Presents President: Mitchell FrankGeneral Manager, DoLA: Ben de AyoraAccount Manager, DoLA: Melissa AquinoProduction Manager, DoLA: Jasper Kuo