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美国网球协会: mcgarrybowen芝加哥的美国公开赛经验
案例简介:
美国网球协会: mcgarrybowen芝加哥的美国公开赛经验
案例简介:
United States Tennis Association: US Open Experience by mcgarrybowen Chicago
案例简介:
United States Tennis Association: US Open Experience by mcgarrybowen Chicago
案例简介:
美国网球协会: mcgarrybowen芝加哥的美国公开赛经验
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United States Tennis Association: US Open Experience by mcgarrybowen Chicago
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The USTA’s “You In?” campaign for the US Open takes the experience of the Open to the streets of New York – literally. To express the Open’s unique blend of grit and glamor that only could happen in New York, the campaign features the world-class stars of tennis playing across the buildings of New York City.To capture the footage of a 15-story Roger Federer, and other greats, smashing returns and slamming serves, giant projectors were wheeled through the city in the middle of the night across a number of iconic neighborhoods through New York City, including projecting onto the Brooklyn Bridge.CreditsChief Creative Officer: Ned CrowleyExecutive Creative Director: Kurt FriesGroup Creative Directors: Lee Remias, Kevin Thoem, Lara HerzerCreative Director: Mike WegenerGroup Managing Director: Robin Osborne, Tom SmithAccount Director: Kristen EglitisAccount Executive: Lindsey MohlmenStrategy Director: Chris RobertsonExecutive Producer: Steve RossProducer: Madeline GormanDir of Broadcast Affairs: Joann BakerBusiness Manager: Kiki PowellProduction Company: 1stAveMachineDirector: Roman RuttenProduction Comp Producers: Sam Penfield; Peter RepplierMedia credits:Digital agency: HorizonOOO agency: SperoFootage Projects/Locations:"Angelique Kerber action” is 116 Mercer St.“Angelique Kerber win” is the USTA Center.“Rafael Nadal” is 4 Morton St.“Roger Federer” is El Luchador Restaurant 87 South St.“SimonaHalepAction” is 281 Bleeker St“You in” is the Brooklyn Bridge.“Venus Williams” is the High Line.
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