Time to Change: In your mate’s corner by Ogilvy & Mather London|短视频|广告营销案例【ADGuider广告指南】

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改变的时间: 在奥美伦敦的伴侣角落

案例简介：

改变的时间: 在奥美伦敦的伴侣角落

案例简介：

Time to Change: In your mate’s corner by Ogilvy & Mather London

案例简介：

Time to Change: In your mate’s corner by Ogilvy & Mather London

案例简介：

改变的时间: 在奥美伦敦的伴侣角落

暂无简介

Time to Change: In your mate’s corner by Ogilvy & Mather London

暂无简介

基本信息

广告品牌： Time to Change
发布日期： 2017-02
行业领域：其他
媒体类别： 短视频
广告语言：英语
媒介平台：网络

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广告公司： Ogilvy & Mather London

案例详情

O&M London & Time to Change have kicked off a 5-year campaign aimed at shifting attitudes toward mental health throughout England with the debut film ‘In your mate’s corner’. Since being appointed by Time to Change in September, O&M have set out to create a positive step-change in the way mental health is seen & spoken about across the country.The new campaign is urging men to recognize how their attitudes and behaviors can influence others’ experiences of mental health problems - & that being in a friend’s corner can make all the difference. The campaign is relevant to everyone – men, women and young people, showing straightforward ways that anyone can be there for someone, being the friend they’ve always been. CreditsChief creative officer: Mick MahoneyAdditional credits: Director of operations: Jo Loughran

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