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永远不要离开我
案例简介：在希腊2021年的家庭暴力案件的增加震惊了整个国家，尤其是自今年年初以来媒体上报道了13起残酷的女性犯罪事件，造成了严峻的人数，每隔一个月就会增加。这些谋杀案中有许多被错误地归因于极端的激情或被称为 “爱情” 犯罪。Mondelez's Lacta是一个巧克力品牌，多年来一直以品牌娱乐的形式讲述爱情故事，影片广受欢迎并在戛纳狮子会上获得多个奖项，它选择制作一部短片，展示爱情故事不是什么。由希腊奥美 (Ogilvy Greece) 创作，这部长达4分钟的电影名为 “永远不要离开我”，由著名的希腊导演Argyris Papadimitropoulos (星期一，晒黑) 执导，由两名年轻演员主演，这似乎是一个陈词滥调的爱情故事，在希腊夏日的阳光下。然而，很快，这个故事发生了一个黑暗的转变，观众开始体验女性被困在有毒关系中的操纵方式。在悲惨的结局之后，这部电影以警告女性注意心理和身体虐待的明显迹象而结束，并与 “Diotima，“ 一个致力于性别权利和平等的非政府组织。这部电影是在11月25日周四国际消除对妇女的暴力行为日之前发行的。WPP为希腊Lacta制作的电影广告，类别包括: 糖果，小吃，公共利益，非政府组织。
永远不要离开我
案例简介：A rise in domestic violence cases in 2021 in Greece, has stunned the nation, especially after 13 brutal femicides have been reported in media since the beginning of the year, creating a grim body count that keeps rising every other month. Many of these murders have been falsely attributed to extreme passion or have been called "love" crimes. Mondelez's Lacta, a chocolate brand that for years has been telling love stories in the form of Branded Entertainment, with films that were popular and won multiple awards at Cannes Lions, chose to produce a short film that shows what a love story is not. Created by Ogilvy Greece, the 4-minute film titled "Don't Ever Leave Me", directed by acclaimed Greek director Argyris Papadimitropoulos (Suntan, Monday), stars two young actors in what appears to begin as a cliché love story, set under the Greek summer sun. Soon, however, the story takes a darker turn, and viewers get to experience the manipulative ways women are being trapped in toxic relationships. After a tragic finale, the film ends with a warning to women to be on the lookout for the telling signs of psychological and physical abuse, providing further information in cooperation with “Diotima," an NGO devoted to Gender Rights and Equality. The film was released ahead of International Day for the Elimination of Violence Against Women on Thursday, November 25. Film advertisement created by WPP, Greece for Lacta, within the categories: Confectionery, Snacks, Public Interest, NGO.
Don't Ever Leave Me
案例简介：在希腊2021年的家庭暴力案件的增加震惊了整个国家，尤其是自今年年初以来媒体上报道了13起残酷的女性犯罪事件，造成了严峻的人数，每隔一个月就会增加。这些谋杀案中有许多被错误地归因于极端的激情或被称为 “爱情” 犯罪。Mondelez's Lacta是一个巧克力品牌，多年来一直以品牌娱乐的形式讲述爱情故事，影片广受欢迎并在戛纳狮子会上获得多个奖项，它选择制作一部短片，展示爱情故事不是什么。由希腊奥美 (Ogilvy Greece) 创作，这部长达4分钟的电影名为 “永远不要离开我”，由著名的希腊导演Argyris Papadimitropoulos (星期一，晒黑) 执导，由两名年轻演员主演，这似乎是一个陈词滥调的爱情故事，在希腊夏日的阳光下。然而，很快，这个故事发生了一个黑暗的转变，观众开始体验女性被困在有毒关系中的操纵方式。在悲惨的结局之后，这部电影以警告女性注意心理和身体虐待的明显迹象而结束，并与 “Diotima，“ 一个致力于性别权利和平等的非政府组织。这部电影是在11月25日周四国际消除对妇女的暴力行为日之前发行的。WPP为希腊Lacta制作的电影广告，类别包括: 糖果，小吃，公共利益，非政府组织。
Don't Ever Leave Me
案例简介：A rise in domestic violence cases in 2021 in Greece, has stunned the nation, especially after 13 brutal femicides have been reported in media since the beginning of the year, creating a grim body count that keeps rising every other month. Many of these murders have been falsely attributed to extreme passion or have been called "love" crimes. Mondelez's Lacta, a chocolate brand that for years has been telling love stories in the form of Branded Entertainment, with films that were popular and won multiple awards at Cannes Lions, chose to produce a short film that shows what a love story is not. Created by Ogilvy Greece, the 4-minute film titled "Don't Ever Leave Me", directed by acclaimed Greek director Argyris Papadimitropoulos (Suntan, Monday), stars two young actors in what appears to begin as a cliché love story, set under the Greek summer sun. Soon, however, the story takes a darker turn, and viewers get to experience the manipulative ways women are being trapped in toxic relationships. After a tragic finale, the film ends with a warning to women to be on the lookout for the telling signs of psychological and physical abuse, providing further information in cooperation with “Diotima," an NGO devoted to Gender Rights and Equality. The film was released ahead of International Day for the Elimination of Violence Against Women on Thursday, November 25. Film advertisement created by WPP, Greece for Lacta, within the categories: Confectionery, Snacks, Public Interest, NGO.
永远不要离开我
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Don't Ever Leave Me
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