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一个人爱，塞莱斯特
案例简介：奥克利®推出鲍勃·马利标志性国歌《一爱》的有力翻拍，作为该品牌 “热爱体育运动2020” 的一部分。官方发布的目的是通过庆祝体育运动，以及它如何启发和提升，在不确定时期激发希望和积极。这些重写的诗句是由奥克利运动员共同创作的，包括戴蒙德 · 德西埃尔德、瑞安 · 谢克勒、奥克萨纳 · 马斯特斯、卡罗琳 · 布坎南和伊塔洛 · 费雷拉。这种重新解释将经典歌曲演变成现代爱情故事，由官方音乐视频放大，该视频展示了观众跟随运动员的个人旅程以及运动影响他们生活和周围人的方式时激情和决心的动态展示。美国出生的英国牙买加歌手兼词曲作者塞莱斯特，被选中演唱这首歌是因为她能够通过深情的音调和咒语传达信息，创造出有意义的音乐，从而有所作为。由美国AKQA为Oakley创作的电影广告，类别包括: 时尚，体育。
一个人爱，塞莱斯特
案例简介：Oakley® unveils a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them. American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference. Film advertisement created by AKQA, United States for Oakley, within the categories: Fashion, Sports.
One Love, ft Celeste
案例简介：奥克利®推出鲍勃·马利标志性国歌《一爱》的有力翻拍，作为该品牌 “热爱体育运动2020” 的一部分。官方发布的目的是通过庆祝体育运动，以及它如何启发和提升，在不确定时期激发希望和积极。这些重写的诗句是由奥克利运动员共同创作的，包括戴蒙德 · 德西埃尔德、瑞安 · 谢克勒、奥克萨纳 · 马斯特斯、卡罗琳 · 布坎南和伊塔洛 · 费雷拉。这种重新解释将经典歌曲演变成现代爱情故事，由官方音乐视频放大，该视频展示了观众跟随运动员的个人旅程以及运动影响他们生活和周围人的方式时激情和决心的动态展示。美国出生的英国牙买加歌手兼词曲作者塞莱斯特，被选中演唱这首歌是因为她能够通过深情的音调和咒语传达信息，创造出有意义的音乐，从而有所作为。由美国AKQA为Oakley创作的电影广告，类别包括: 时尚，体育。
One Love, ft Celeste
案例简介：Oakley® unveils a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them. American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference. Film advertisement created by AKQA, United States for Oakley, within the categories: Fashion, Sports.
一个人爱，塞莱斯特
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One Love, ft Celeste
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