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约克郡建筑协会: 红砖路使您的家无法居住
案例简介:
约克郡建筑协会: 红砖路使您的家无法居住
案例简介:
Yorkshire Building Society: Outgrown Your Home by Red Brick Road
案例简介:
Yorkshire Building Society: Outgrown Your Home by Red Brick Road
案例简介:
约克郡建筑协会: 红砖路使您的家无法居住
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Yorkshire Building Society: Outgrown Your Home by Red Brick Road
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Yorkshire Building Society and creative agency Red Brick Road have launched an online campaign that brings to life common reasons people move home and what it feels like when those home-owning niggles become unliveable. This is an extension of last year’s ‘Outgrown your home’ campaign, promoting Yorkshire Building Society’s home mover mortgages.Red Brick Road created three online spots, following a couple who are patiently living with their home-owning woes, but are nearing the end of their tether.In the first spot, we see the couple trying to do normal garden activities – mow the lawn, sunbathe, play games – but they really don’t have enough space. In the second spot, our hero female has a series of encounters with an over-familiar neighbour, from tandem bike ride offers to matching outfits and an unorthodox portrait. The third spot sees our hero male in multiple run-ins with his neighbour’s not-so-charming dog.Each spot is made up of three short scenes, which will also run as standalone videos. The campaign will run across Facebook, Instagram, YouTube and in-article videos throughout May.They were directed by comedy director Ben Fogg and produced by Hunkydory. The lead creative was James Tyler and Creative Directors were Richard Megson and Matt Davis.CreditsCreative agency: Red Brick RoadYorkshire Building Society: Nick Mortimer (Head of Marketing and Ecommerce)Steven Glass (Senior Manager – Customer Communications)Anna Higgins (Customer Acquisition Manager)Victoria Hayward (Acquisition Manager)Natasha Wall (Online Campaign Manager)Creative Directors: Richard Megson and Matt Davis, Red Brick RoadAgency Art Director: James TylerHead of Strategy: Ben MitchellBusiness Director: Joe PirrieAccount Director: Terri TurnerHead of Integrated Production: Charles CrispProducer: Rhys EvansProduction Company: HunkydoryDirector: Ben FoggDOP: Marcus AutelliProduction Designer / Art Director: Chloe BradyProducer: Nick PapworthEditor: Patrick SteinColourist/Grading: Mark HorrobinPost Production: Big BuoyPost Producer Polly DurranceFlame Operator: Hussein Hassani & Matt ClarkeSound Studio: Smoke & MirrorsSound Design: Scott Little
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