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宜家对家具回收的明智想法
案例简介：该品牌新广告中具有可持续发展意识的东西怪物更关心的是共享商品，而不是恐吓社区。
宜家对家具回收的明智想法
案例简介：The sustainability-minded Stuff Monster of the brand's new commercial is more concerned with sharing wares than terrorising the neighbourhood.
IKEA's monstrously sensible idea for furniture recycling
案例简介：该品牌新广告中具有可持续发展意识的东西怪物更关心的是共享商品，而不是恐吓社区。
IKEA's monstrously sensible idea for furniture recycling
案例简介：The sustainability-minded Stuff Monster of the brand's new commercial is more concerned with sharing wares than terrorising the neighbourhood.
宜家对家具回收的明智想法
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IKEA's monstrously sensible idea for furniture recycling
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Typically, we're used to monstrous-types smashing up homesteads rather than refitting them, but the star of IKEA's latest commercial is far too sustainability-minded for a touch of needless smashery. With their Stuff Monster, agency RETHINK realise the concept of passing furniture on in spectacular style. Brought to life by Scouts Honour's Mark Zibert, the oddly adorable creation, with its big lamp eyes and lumbering chair feet, manages to encapsulate the joy of seeing unwanted products finding a life beyond the the skip.Backed by Cat Stevens' impassioned Tea for the Tillerman, this lovely commercial for the Canadian market continues IKEA's commitment to furniture recycling.
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