Robots|海报/平面|广告营销案例【ADGuider广告指南】

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机器人

案例简介：陪审团的文化/背景信息性别薪酬差距是一个持续存在的问题，大多数人不愿面对。为了加强对话，我们决定将薪酬差距作为其他热门在线话题的一部分，作为人类未来突破的一部分。因此，聚焦于我们的优先事项到底有多误导。告诉陪审团艺术方向。为了在视觉上强调男性和女性收入的明显差距，我们使用了颜色，一面是粉红色，另一面是蓝色。两者相遇的地方既是地平线，也是时间线。这个简单的时间表强调了一个事实，尽管人类离惊人的成就有多近，但我们还没有达到基本目标。

机器人

案例简介：Cultural/Context information for the jury The gender pay gap is an ongoing issue that most people would prefer not to be confronted with. To force the conversation, we decided to make the pay gap relevant by making it a part of other trending online topics, regarding some of mankind's prospective breakthroughs. Thus, shining a spotlight on how misdirected our priorities really are. Tell the jury about the art direction. To visually emphasise the clear divide in what men and women earn, we used colours, pink on one side and blue on the other. Where the two meet is both the horizon and a timeline. This simple timeline emphasises the fact, that despite how close mankind is to amazing achievements, we haven’t yet achieved the basics.