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奥迪-停车场
案例简介：EntrySummary 为了更好地理解停车场，有三个文化背景要素需要探索: 第一个是糖精假日广告。这是许多营销人员每年都要制作的广告，试图激发快乐、归属感和家庭感。我们不想去那个地方。第二个是 “信息技术礼物”。这种礼物的排他性通常是儿童兴奋的原因。每年，这是每个孩子想要的礼物，每个父母都害怕寻找。文化背景的第三个要素是假期美国购物中心的刻板停车场。这是一个 6 层的建筑，挤满了尖叫的车辆和极度的焦虑。这是我们找到机会的地方。 简要解释 去购物中心的假日旅行升级为两名坚定的奥迪运动型汽车父亲之间的一场全面的赛车比赛，寻找一个难以捉摸的停车位。
奥迪-停车场
案例简介：EntrySummary There are three elements of cultural context to explore to better understand Parking Lot: The first is the saccharine holiday ad. This is the ad that many marketers aim to create each year, attempting to stir up feelings of joy, belonging, and family. We didn’t want to make that spot. The second is the “it gift.” The exclusivity of this gift is often what builds children's excitement. Each year this is the gift that every child wants and every parent dreads searching for. The third element of cultural context is the stereotypical parking lot of the American mall during the holidays. This is a 6-story structure packed to the brim with screeching vehicles and crippling anxiety. This was where we found our opportunity. BriefExplanation A holiday trip to the mall escalates into a full-blown car race between two determined, Audi Sport driving fathers in search of a single, elusive parking space.
Audi - Parking Lot
案例简介：EntrySummary 为了更好地理解停车场，有三个文化背景要素需要探索: 第一个是糖精假日广告。这是许多营销人员每年都要制作的广告，试图激发快乐、归属感和家庭感。我们不想去那个地方。第二个是 “信息技术礼物”。这种礼物的排他性通常是儿童兴奋的原因。每年，这是每个孩子想要的礼物，每个父母都害怕寻找。文化背景的第三个要素是假期美国购物中心的刻板停车场。这是一个 6 层的建筑，挤满了尖叫的车辆和极度的焦虑。这是我们找到机会的地方。 简要解释 去购物中心的假日旅行升级为两名坚定的奥迪运动型汽车父亲之间的一场全面的赛车比赛，寻找一个难以捉摸的停车位。
Audi - Parking Lot
案例简介：EntrySummary There are three elements of cultural context to explore to better understand Parking Lot: The first is the saccharine holiday ad. This is the ad that many marketers aim to create each year, attempting to stir up feelings of joy, belonging, and family. We didn’t want to make that spot. The second is the “it gift.” The exclusivity of this gift is often what builds children's excitement. Each year this is the gift that every child wants and every parent dreads searching for. The third element of cultural context is the stereotypical parking lot of the American mall during the holidays. This is a 6-story structure packed to the brim with screeching vehicles and crippling anxiety. This was where we found our opportunity. BriefExplanation A holiday trip to the mall escalates into a full-blown car race between two determined, Audi Sport driving fathers in search of a single, elusive parking space.
奥迪-停车场
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Audi - Parking Lot
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