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标记为生命
案例简介:每个人都知道分居和离婚对每个人来说都是困难的,但是在最紧张的时候,父母有时会说一些对孩子有严重长期影响的事情。陛下 (广告理想主义基金会) 和 180 阿姆斯特丹发起了这场运动,旨在创造一种新的离婚意识,以及 “坏” 离婚对儿童的影响有多有害。此外,这些影响如何持续到孩子的一生,在未来几年塑造他们的行为和经历。这场运动被称为 “终身纪念”,它展示了你在离婚时说的话是如何永远留下印记的。电视、印刷和网站描绘了以纹身为标志的幼儿,这些纹身重复了他们在父母冲突中无意中听到的单词。
标记为生命
案例简介:Everyone knows separation and divorce are difficult for everyone involved, however in the heat of the moment parents sometimes say things that can have serious long term effects on children. SIRE (Foundation for Idealism in Advertising) and 180 Amsterdam have made this campaign to create a new awareness about divorce, and just how harmful the effects of a 'bad' divorce can be for children. Also how these effects can last for the child's entire life, shaping their behaviour and experiences in years to come. The campaign is called "Marked for Life" and it shows how the words you say in divorce can leave a mark forever. The TV, print and website portrays young children marked by tattoos that repeat the words they overheard during their parents' conflicts.
Marked for life
案例简介:每个人都知道分居和离婚对每个人来说都是困难的,但是在最紧张的时候,父母有时会说一些对孩子有严重长期影响的事情。陛下 (广告理想主义基金会) 和 180 阿姆斯特丹发起了这场运动,旨在创造一种新的离婚意识,以及 “坏” 离婚对儿童的影响有多有害。此外,这些影响如何持续到孩子的一生,在未来几年塑造他们的行为和经历。这场运动被称为 “终身纪念”,它展示了你在离婚时说的话是如何永远留下印记的。电视、印刷和网站描绘了以纹身为标志的幼儿,这些纹身重复了他们在父母冲突中无意中听到的单词。
Marked for life
案例简介:Everyone knows separation and divorce are difficult for everyone involved, however in the heat of the moment parents sometimes say things that can have serious long term effects on children. SIRE (Foundation for Idealism in Advertising) and 180 Amsterdam have made this campaign to create a new awareness about divorce, and just how harmful the effects of a 'bad' divorce can be for children. Also how these effects can last for the child's entire life, shaping their behaviour and experiences in years to come. The campaign is called "Marked for Life" and it shows how the words you say in divorce can leave a mark forever. The TV, print and website portrays young children marked by tattoos that repeat the words they overheard during their parents' conflicts.
标记为生命
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Marked for life
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