As Honda Motors continues in its quest to bring the most advanced technology to consumers, Sid Lee Paris continues its creative approach to making Honda stand out as a relatable, authentic automobile brand for consumers. Their CR-V campaign, released earlier this year, featured the brand’s latest hybrid SUV through the testimonials of Honda Lovers throughout Europe. This time, Sid Lee Paris is tackling a more complex subject – the technology itself. That’s why Sid Lee Paris decided to simplify things by turning to 3 brand ambassadors, each with their own unique way of explaining what Honda’s i-MMD® technology is all about, jargon-free. CreditsCredits :Title of ad: i-MMD Hybrid Technology ExplainedClient: Honda FranceAgency: Sid Lee ParisChairman - Executive Creative Director: Sylvain ThirachePresident: Johan DelpuechManaging Director: Bruno LeeCreatives: Julien Sens, Hugo DemazièreAccount Director: Héloïse MarchalAccount Manager: Camille CaucatHead of Production: Thomas Laget