Matalan have launched the Christmas season with a heart-warming and humorous new TV campaign.With creative developed collaboratively by Matalan and ITV Adventures, and produced by ITN Productions, the hero 60 second commercial went live on Nov 4, during The X Factor on ITV. The commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.CreditsMatalan: Simon Lee, National Marketing DirectorAgency: ITV AdventuresProduction Company: ITN ProductionsActing Director of Advertising Production: Adam BarnettHead of Creative: Kathryn DuftyExecutive Producer: Stuart HallProducer: Noelia LageAccount Manager: Erin McLeanDirector: Matt CarterProduction Managers: Anna Connolly, Claire Lambert, Craig Reynolds1st AD: Julian RichardsDOP: Matt FoxMatalan Style Director: Kat ByrneCasting Directors: Hannah Simons, Anne StoneLocation Manager: Darren PrattArt Director: ART DEPT TV – Benedict Lack and Samuel WaltersGaffer: Paul Silva AllenSound Recordist: Mike PalmerPost Production: ITN ProductionsOffline and Online Editor: Rhyss HallColourist: James GilmoreAudio: Guilt Free Post