Uber and 72andSunny Amsterdam have created ‘Safety Never Stops’, a campaign to communicate Uber’s relentless commitment to safety and showcase the host of pioneering and innovative safety features developed to ensure it. While the message is serious, the campaign is humorous and light-hearted to help engage viewers and keep their attention. Patrick Stal, Uber’s EMEA Head of Marketing says: “We put safety at the heart of everything we do, and Uber has made a number of important steps that have made our platform safer, such as the introduction of key safety features within the app.Awareness is a key part of safety, and this marketing campaign is designed to drive up awareness levels of these safety features, through the use of an innovative In Ride briefing concept, which will help ensure as many riders know about our safety features so as to make them as effective as possible.”CreditsCreative Agency: 72andSunny Amsterdam Director: Pensacola Production Company: Canada Sound Design Company: Ambassadors Post/VFX Company: Ambassadors.