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眼睛
案例简介：简要解释 许多伟大的歌曲都有身体部位和器官，比如心脏、肺和眼睛。我们看到了一个机会，可以利用这个机会来谈论巴西的器官捐赠。我们通过对标志性歌曲做一些小的改变来做到这一点: 一首歌曲的管风琴以一种非常不寻常的方式被移植到另一首音乐中。所以盒子里的人眼里戴着锁链的爱丽丝突然在弗兰基 · 瓦利的《我不能看你的眼睛》中玩耍，为乔文 · 潘 · 库里蒂巴创造了一条全新的轨道, 巴西头号广播电台。 EntrySummary Jovem Pan Curitiba 是巴西第一广播电台 Jovem Pan 的当地广播公司。 ScriptInEnglish 这个广播现场实际上是对广播中播放的一首普通歌曲的干扰。我们听说我无法看到你，弗兰基 · 瓦利和《四季》。一切都像往常一样，直到我们听到 “我的眼睛” 这个词: 我们听到的不是他的声音，而是爱丽丝戴着锁链在盒子里唱着他们的杀手的确切部分, 在空中进行器官移植。混搭后，一切都恢复正常，弗兰基 · 瓦利继续他的歌。直到歌词带来另一个 “我的眼睛”。然后我们回去听爱丽丝在锁链。每当瓦利的音乐有这两个词 “我的眼睛” 时，我们都会听到爱丽丝的声音，在乐队自己的节奏中。随着音乐的结束，播音员解释了为什么我们都听到了这个众所周知的热门歌曲的不同版本。 VO:那是爱丽丝在锁链中把眼睛捐给弗兰基 · 瓦利和四季酒店，只是为了提醒你自己成为器官捐献者。让你的家人知道并拯救生命。Jovem Pan 的一场运动。
眼睛
案例简介：BriefExplanation Many great songs have body parts and organs in their lyrics, such as heart, lungs and eyes. We saw an opportunity to use that to talk about organ donation in Brazil. And we did so by making small changes on iconic songs: the organ of one hit was transplanted right into another music, in a very unusual way. So Alice in Chains's eyes from Man in The Box was suddenly playing inside Frankie Valli's I Can't Take My Eyes Of You, creating a completely fresh track for Jovem Pan Curitiba, Brazil's number one radio station. EntrySummary Jovem Pan Curitiba is a local broadcaster of Jovem Pan, Brazil's #1 radio station. ScriptInEnglish This radio spot is actually an interference on a normal song aired on the radio.We hear I Can't Take My Eyes Of You, by Frankie Valli and The Four Seasons. And everything goes as usual until we reach the words "my eyes": instead of his voice, we hear Alice in Chains singing this exact part of their hit Man in the Box, making an organ transplant on air.After the mashup, everything goes back to normal and Frankie Valli continues with his song. Only until the lyric brings another "my eyes". We then go back to hearing Alice in Chains's.And every single time Valli's music has these two words, "my eyes", we hear Alice's voice in place, in the band's own rhythm.As the music ends, the announcer explains why we all heard such a different version of this well-know hit.VO: That was Alice in Chains donating their eyes to Frankie Valli and The Four Seasons only to remind you to become an organ donor yourself. Let your family know and save lives. A campaign by Jovem Pan.
Eyes
案例简介：简要解释 许多伟大的歌曲都有身体部位和器官，比如心脏、肺和眼睛。我们看到了一个机会，可以利用这个机会来谈论巴西的器官捐赠。我们通过对标志性歌曲做一些小的改变来做到这一点: 一首歌曲的管风琴以一种非常不寻常的方式被移植到另一首音乐中。所以盒子里的人眼里戴着锁链的爱丽丝突然在弗兰基 · 瓦利的《我不能看你的眼睛》中玩耍，为乔文 · 潘 · 库里蒂巴创造了一条全新的轨道, 巴西头号广播电台。 EntrySummary Jovem Pan Curitiba 是巴西第一广播电台 Jovem Pan 的当地广播公司。 ScriptInEnglish 这个广播现场实际上是对广播中播放的一首普通歌曲的干扰。我们听说我无法看到你，弗兰基 · 瓦利和《四季》。一切都像往常一样，直到我们听到 “我的眼睛” 这个词: 我们听到的不是他的声音，而是爱丽丝戴着锁链在盒子里唱着他们的杀手的确切部分, 在空中进行器官移植。混搭后，一切都恢复正常，弗兰基 · 瓦利继续他的歌。直到歌词带来另一个 “我的眼睛”。然后我们回去听爱丽丝在锁链。每当瓦利的音乐有这两个词 “我的眼睛” 时，我们都会听到爱丽丝的声音，在乐队自己的节奏中。随着音乐的结束，播音员解释了为什么我们都听到了这个众所周知的热门歌曲的不同版本。 VO:那是爱丽丝在锁链中把眼睛捐给弗兰基 · 瓦利和四季酒店，只是为了提醒你自己成为器官捐献者。让你的家人知道并拯救生命。Jovem Pan 的一场运动。
Eyes
案例简介：BriefExplanation Many great songs have body parts and organs in their lyrics, such as heart, lungs and eyes. We saw an opportunity to use that to talk about organ donation in Brazil. And we did so by making small changes on iconic songs: the organ of one hit was transplanted right into another music, in a very unusual way. So Alice in Chains's eyes from Man in The Box was suddenly playing inside Frankie Valli's I Can't Take My Eyes Of You, creating a completely fresh track for Jovem Pan Curitiba, Brazil's number one radio station. EntrySummary Jovem Pan Curitiba is a local broadcaster of Jovem Pan, Brazil's #1 radio station. ScriptInEnglish This radio spot is actually an interference on a normal song aired on the radio.We hear I Can't Take My Eyes Of You, by Frankie Valli and The Four Seasons. And everything goes as usual until we reach the words "my eyes": instead of his voice, we hear Alice in Chains singing this exact part of their hit Man in the Box, making an organ transplant on air.After the mashup, everything goes back to normal and Frankie Valli continues with his song. Only until the lyric brings another "my eyes". We then go back to hearing Alice in Chains's.And every single time Valli's music has these two words, "my eyes", we hear Alice's voice in place, in the band's own rhythm.As the music ends, the announcer explains why we all heard such a different version of this well-know hit.VO: That was Alice in Chains donating their eyes to Frankie Valli and The Four Seasons only to remind you to become an organ donor yourself. Let your family know and save lives. A campaign by Jovem Pan.
眼睛
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Eyes
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基本信息
- 广告战役： #Radio Jovem Pan-广播-ffa6#
- 广告品牌： Radio Jovem Pan
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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