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Booking.com: 亚当和EveDDB的现场好奇
案例简介:
Booking.com: 亚当和EveDDB的现场好奇
案例简介:
Booking.com: Live Curious by Adam&EveDDB
案例简介:
Booking.com: Live Curious by Adam&EveDDB
案例简介:
Booking.com: 亚当和EveDDB的现场好奇
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Booking.com: Live Curious by Adam&EveDDB
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Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world fueled by curiosity. Booking.com has launched an off-the-wall ad to demonstrate the unique places the platform has to offer.Created by adam&eveDDB, the ad opens with a montage of typical holidaymaker scenes - barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car. Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble."The scene then shoots to a couple waking up under the starts, encased in accommodation that's shaped like a bubble. The ad then unfolds into a series of bizarre scenes. From a tree laden in goats to a face licking giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way. CreditsBooking.comChief Marketing Officer: Pepijn RijversHead of Brand: Matthew GerrieBrand Creative Director: Andrew SmithSr. Brand Creative Lead: Diana AgudeloProduction Director: Carine van der HeijdenProducer: Liza Rietveltadam&eveDDBChief Creative Officer: Richard BrimCreative Director: Laura RogersCreatives: Stevie Rowing - Parker & Emily TolleyExecutive Strategy Director - Martin BeverleyProduction CompanyDirector: Big Red Button (Biscuit.)Producer: Emily AttertonEditor: Saam Hodivala (Workeditorial)VFX Production: The MillVFX Producer: Tom MantonVFX Creatives: Nina Mosand, Gareth Brannan,Music: ‘Warni Warni’ by Omar SouleymanSound & Mix: Factory
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