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青蛙
案例简介：我们为孩子们开发了一本名为《驰骋于餐桌礼仪世界》的书。在这本书中，最重要的方式指导方针是用有趣且易于记忆的押韵来讲述的。在德国，这些小助记符被称为 “eselsbr ü cken” -- litteraly 翻译: “驴子桥”，因为驴子通常被认为是愚蠢的。因此，洞书是用 “驴皮” 装订的，封面上有一只驴子，里面有一根驴子尾巴作为书签。除了这些说明的指导方针之外，我们还会讲述幽默的、有时晦涩的故事，讲述如果你不遵循这些指导方针会发生什么。一些 “eselsbr ü cken”: 别忘了,别傻了: 披萨要用刀叉。吐出樱桃核，亲爱的，真是个坏主意。
青蛙
案例简介：28 mnemonics to rememberWe developped a book for kids called "Galloping through the world of table manners". In this book, the most important manner guidelines are told in funny and easy to remember rhymes. In Germany, those little mnemonics are called "Eselsbrücken" - litteraly translated: "donkey bridges", as donkeys are commonly believed to be stupid. Therefore the hole book is bound in "donkey skin", there is a donkey on the cover and contains a donkey tail as a bookmark.In addition to these illustrated guidelines, we tell humorous and sometimes obscure stories about what happen to you if you do not follow these guidelines.Some "Eselsbrücken":Don't forget, don't be a dork:For pizza use a knife and fork.Spitting cherry stones, my dear,is a really bad idea.
Frog
案例简介：我们为孩子们开发了一本名为《驰骋于餐桌礼仪世界》的书。在这本书中，最重要的方式指导方针是用有趣且易于记忆的押韵来讲述的。在德国，这些小助记符被称为 “eselsbr ü cken” -- litteraly 翻译: “驴子桥”，因为驴子通常被认为是愚蠢的。因此，洞书是用 “驴皮” 装订的，封面上有一只驴子，里面有一根驴子尾巴作为书签。除了这些说明的指导方针之外，我们还会讲述幽默的、有时晦涩的故事，讲述如果你不遵循这些指导方针会发生什么。一些 “eselsbr ü cken”: 别忘了,别傻了: 披萨要用刀叉。吐出樱桃核，亲爱的，真是个坏主意。
Frog
案例简介：28 mnemonics to rememberWe developped a book for kids called "Galloping through the world of table manners". In this book, the most important manner guidelines are told in funny and easy to remember rhymes. In Germany, those little mnemonics are called "Eselsbrücken" - litteraly translated: "donkey bridges", as donkeys are commonly believed to be stupid. Therefore the hole book is bound in "donkey skin", there is a donkey on the cover and contains a donkey tail as a bookmark.In addition to these illustrated guidelines, we tell humorous and sometimes obscure stories about what happen to you if you do not follow these guidelines.Some "Eselsbrücken":Don't forget, don't be a dork:For pizza use a knife and fork.Spitting cherry stones, my dear,is a really bad idea.
青蛙
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Frog
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基本信息
- 广告战役： #Galloping through the world of table manners -6538#
- 广告品牌： Raffles Hotel Four Seasons
- 发布日期： 2005-07-01
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 德语
- 媒介平台： 网络
- 获得奖项：
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