Honey Smoked Fish Co. Packaging|海报/平面|广告营销案例【ADGuider广告指南】

蜂蜜熏鱼公司包装

案例简介：健康与幸福广告代理商LRXD在与当前和潜在客户进行广泛研究后，为蜂蜜熏鱼公司创建了新包装。品牌的视点？“生活充满活力。” LRXD为原装蜂蜜熏鱼和产品线中的其他五种口味设计了包装: 大蒜和香草三文鱼、芒果哈巴内罗三文鱼、橙姜三文鱼、裂胡椒三文鱼和辣椒和石灰三文鱼。新设计以更好地吸引注意力并代表品牌个性的外观为购物者提供了更多的产品信息-大胆，现代，注重健康，方便，贴心，真实且有点怪异。它将在9月开始上架。创意总监安迪·杜特林格 (Andy Dutlinger) 表示: “蜂蜜熏鱼公司有着悠久的历史，源于这位创始人的伟大个性，这种个性根深蒂固于古怪的包装和营销中。”“新主人希望对这个品牌进行更新，让一些个性保持活力，同时对其进行现代化改造。”新包装的灵感来自原始包装，其设计借鉴了旧的鱼市标牌。” 研究发现，消费者重视蜂蜜熏鱼的质量，健康，口味和公司价值。Full flavor是强大的品牌驱动力和差异化因素，人们还引用了诸如来自海洋的新鲜，从未冷冻，无骨，充满omega 3s并致力于道德/最佳实践等因素作为购买它的原因。在测试了四种非常离散的设计处理之后，LRXD创建了考虑消费者反馈的最终设计。新包装有两种色调-海蓝色和对比色-对应于每个SKU的不同色调。由于研究表明中继信息是必不可少的，因此它被视为关键艺术，大胆地宣布了风味，新鲜度，便利性，健康益处和可持续做法，使包装的两面都采用了清晰的装饰性处理，让人联想到复古彩绘标志。 “新鲜度是我们的主要成分，” 每个水平方向的包装都写道。“嗯，那是煮熟的鲑鱼，” 他们继续解释。向下: “完全煮熟，可以潜水了。” 中间的右边是唯一的插图-微笑的鲑鱼，代表了品牌的大，标志性，大胆的个性。

蜂蜜熏鱼公司包装

案例简介：Health & Happiness Advertising Agency LRXD has created new packaging for Honey Smoked Fish Co. after extensive research with current and prospective customers. The brand’s POV? “Life at full flavor.” LRXD designed packaging for Original Honey Smoked Fish and five other flavors in the product line: Garlic & Herb Salmon, Mango Habanero Salmon, Orange Ginger Salmon, Cracked Pepper Salmon and Chipotle & Lime Salmon. The new design delivers more product information to shoppers in a look that better captures attention and represents the brand’s personality—which is bold, modern, health-conscious, convenient, caring, authentic and a little bit weird. It will begin hitting store shelves in September. “Honey Smoked Fish Co. comes with a rich history, stemming from the founder who had a big personality that was ingrained into the quirky packaging and marketing,” said creative director Andy Dutlinger. “The new owners wanted an update to the brand that kept some of that personality alive, while modernizing it. The new packaging is highly inspired by the original, with a design that takes its cues from old fish market signage.” Research found that consumers valued Honey Smoked Fish for its quality, healthy, taste and company values. Full flavor was a strong brand driver and differentiator, and people also cited factors such as fresh from the ocean, never frozen, boneless, full of omega 3s and committed to ethical/best practices as reasons they bought it. After testing four very discrete design treatments, LRXD created a final design that considered the consumer feedback. The new packages are two tone—sea blue and a contrasting color—with a different hue corresponding to each SKU. Since research showed relaying information was essential, it was treated as key art, with bold pronouncements about flavor, freshness, convenience, health benefits and sustainable practices gracing both sides of the packages in sharply written, decorative-type treatments reminiscent of vintage painted signs. “Freshness is our main ingredient,” each horizontally oriented package reads. “Well, that and cooked salmon,” they go on to explain. Lower down: “Fully cooked and ready to dive in.” And right smack in the middle is the sole illustration—a smiling salmon that represents the big, iconic, bold personality of the brand.