BECO. #STEALOURSTAFF|海报/平面|广告营销案例【ADGuider广告指南】

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BECO。# STEALOURSTAFF

案例简介：拥有166年历史的社会企业肥皂品牌BECo邀请全国各地的雇主参加 # StealOurStaff。英国有110万名残疾人失业，但BECo正在尽自己的一份努力-公司的80% 员工都有残疾。肥皂BECo卖得越多，创造的就业机会就越多。但它认为，每家公司都可以做更多的事情来减少残疾人就业差距。如果BECo的员工转向更大更好的事情，公司可以为需要的人创造更多的就业机会。这项综合活动的目标是那些有能力招聘的人，范围从包装到社交和哦。

BECO。# STEALOURSTAFF

案例简介：BECo, a 166 year old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo are doing its bit - 80% of the company’s staff have disabilities. The more soap BECo sells, the more jobs it creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, the company can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging, to social and OOH.