#rightmyname|短视频|广告营销案例【ADGuider广告指南】

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# Rightmyname

案例简介：# Rightmyname 运动利用成千上万名南非人的贡献建立了一个南非名字数据库。添加到列表中的每个名字都是朝着解决方案迈出的一步。该运动的目标是那些名字被拼写检查红线的影响者，他们使用个性化 t恤滴这鼓励他们分享一段视频，视频中他们从自己的名字下删除了红线。在南非媒体《第一》中，该国最大的报纸认识到这一想法的新闻价值，并同意在其封面和内部传播社论中强调所有非洲名字。

# Rightmyname

案例简介：The #rightmyname campaign built a database of South African names using the contributions of many thousands of individual South Africans.Every name added to the list was a step toward the solution.The campaign targeted influencers whose names got spellcheck’s red line using a personalised t-shirt drops that encouraged them to share a video of themselves removing the red line from under their name.In a SA media first the nation’s largest newspaper recognised the newsworthiness of the idea and agreed to underline all African names on their cover and inside spread editorial.