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长颈鹿
案例简介:路虎后卫,一个汽车图标,自 1948年以来,由于其越野能力而闻名。令世界各地的 4x4 车手失望的是,这名后卫在两年前的 2016年1月被停赛。话虽如此,图标将返回。与此同时,路虎以色列决心让品牌、图标和传奇在其忠实追随者的心中保持活力。
长颈鹿
案例简介:Land Rover Defender, an automotive icon that has been renowned thanks to its off-road capabilities since 1948. To the disappointment of 4x4 drivers around the world, the Defender was discontinued on January 2016, just over two years ago. Having said that, the icon will return. Meanwhile, Land Rover Israel is determined to keep the brand, the icon and the legend alive within the minds of its loyal followers.
Giraffe
案例简介:路虎后卫,一个汽车图标,自 1948年以来,由于其越野能力而闻名。令世界各地的 4x4 车手失望的是,这名后卫在两年前的 2016年1月被停赛。话虽如此,图标将返回。与此同时,路虎以色列决心让品牌、图标和传奇在其忠实追随者的心中保持活力。
Giraffe
案例简介:Land Rover Defender, an automotive icon that has been renowned thanks to its off-road capabilities since 1948. To the disappointment of 4x4 drivers around the world, the Defender was discontinued on January 2016, just over two years ago. Having said that, the icon will return. Meanwhile, Land Rover Israel is determined to keep the brand, the icon and the legend alive within the minds of its loyal followers.
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Giraffe
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Two years without the defender
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