本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
迈克的硬柠檬水: 在附件的光明面喝酒
案例简介：
迈克的硬柠檬水: 在附件的光明面喝酒
案例简介：
Mike's Hard Lemonade: Drink on the bright side by The Annex
案例简介：
Mike's Hard Lemonade: Drink on the bright side by The Annex
案例简介：
迈克的硬柠檬水: 在附件的光明面喝酒
暂无简介
Mike's Hard Lemonade: Drink on the bright side by The Annex
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
With summer just weeks away, Mike’s Hard Lemonade is pushing its signature lemony malt beverage in a campaign that riffs off of internet humor.The campaign is a continuation of the brand’s ‘Drink on the Bright Side’ effort, which launched last year in a bid to appeal to males aged 25-29. The latest iteration of the campaign is once again targeting that demographic with a series of zany videos that feature bizarre scenarios involving Mike’s Hard Lemonade.One spot shows an office worker making his way to what appears to be a run-of-the-mill work happy hour. After cracking open a bottle of Mike’s Hard Lemonade, he’s greeted with a celebration that involves cake, balloons, a floating taco, and people dressed in cactus and astronaut costumes.The campaign also includes a few six-second ads, one of which features bottles of Mike’s Hard Lemonade jumping on mini trampolines. The ads were created by The Annex, an ad agency that’s part of the Annex network.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
