Owlet|短视频|广告营销案例【ADGuider广告指南】

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Owlet

案例简介：执行 Owlet 是一款简单的婴儿袜子，包括可穿戴和可移动的电子产品，使用安全、可靠的医院脉搏血氧技术来测量婴儿血液中的氧饱和度并检测心率。这些信息被发送到基站 (通过蓝牙低能量)，并在生命体征不规则时提醒父母。我们创造了有史以来最复杂、最复杂的可穿戴设备之一，收集复杂的数据，并向苹果 iphone 或平板电脑提供简单的读数。简单、舒适和信任都是品牌的重要组成部分，在产品设计中同样有代表性。结果在最初的 beta 应用程序中，我们有几十人报告说，当他们看到数字上升或下降时，他们会感到焦虑。通过我们的最新版本，我们调查了 300 多名测试人员，他们使用了 20,000 多个小时，没有任何焦虑投诉的报告。最终，随着父母习惯于阅读这些数字，他们减少了监控移动应用程序的时间，并对通过基站查看婴儿的生命体征感到舒适。这些改进的结果对产品的价值主张至关重要，这就是给父母带来安心。我们还想在移动设备上传输数据，因为千禧一代的父母更倾向于拥有智能手机或平板电脑，这样他们就不用携带笨重的发射器来保存数据了标签在他们的婴儿。战略 Owlet 是由热情的父母开始的，他们想改变世界。简约、舒适和信任是品牌的精髓，并通过我们的产品设计展现出来。我们最初的目标客户是健康和精通技术的千禧一代父母。我们没有创造另一个可穿戴设备来量化个人健康状况，而是创造了一个直观而简单的产品: Owlet 婴儿监视器，旨在让新父母知道他们的新生儿是健康和安全的。这款可穿戴显示器可以轻松无线地将婴儿的生命体征传输到智能手机应用程序，让父母无论身在何处都有自己的想法。该应用程序显示重要数据，共享提示，教学设置和故障排除信息。移动可访问性还使家长能够深入挖掘健康数据和产品信息细节。它还允许我们保持基站设计简单。

Owlet

案例简介：Execution Owlet is a simple baby sock that includes wearable and removable electronics using the safe, reliable hospital technology of Pulse Oximetery to measure the oxygen saturation in infants’ blood and to detect heart rates. This information is sent to a Base Station (via Bluetooth low energy) and alerts parents if vital signs are irregular. We created one of the most complex and intricate wearable devices ever made, to collect sophisticated data and deliver simple readings to Apple iPhones or tablets. Simplicity, comfort and trust are all vital parts of the brand and equally represented in the product design. Outcome With the initial beta app we dozens of people reported feeling a sense of anxiety as they watched the numbers move up or down. With our latest version, we have surveyed over 300 testers who used it for over 20,000 hours without any reports of anxiety complaints. Eventually, as parents became accustomed to reading the numbers, they reduced the amount of time they spent monitoring the mobile app and became comfortable with checking in on their infant’s vitals via the base station. These improved results are crucial to the product’s value proposition, which is to deliver peace of mind to parents. We also wanted to deliver the data on a mobile device as millennial parents were more apt to have a smartphone or tablet and so they wouldn’t be burdened with having to carry around a bulky transmitter to keep tabs on their infants. Strategy Owlet was started by passionate parents who wanted to change the world. Simplicity, comfort and trust are at the essence of the brand and are shown through our product design. Our initial target customers are millennial parents who are healthy and tech savvy. Rather than creating another wearable to quantify personal fitness, we created an intuitive and simple product: the Owlet Baby Monitor, designed to let new parents know their newborn is healthy and safe. The wearable monitor easily and wirelessly transmits the baby’s vital signs to a smart phone app, giving parents a piece of mind – wherever they are. The app displays vital data, share tips, instructional setup and troubleshooting information. Mobile accessibility also enables parents to dig deeper into health data and product information details. It also allowed us to keep the base station design simple.