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时尚为善
案例简介：只有 1% 的南非人是器官捐赠者。在一个消费主义驱动的社会里，时尚和流行文化变得比人类生活更重要。但是如果时尚真的可以拯救生命呢？我们没有用它来对抗消费主义。我们创造了交易所。世界上第一家时尚精品店，在那里你不能用钱买到任何东西，而只能用生命的货币 -- 你的器官。作为南非器官捐赠基金会的一项倡议，我们在开普敦最受欢迎的购物中心之一开设了一家弹出式商店。购物者装满了一些南非最受欢迎的设计师捐赠的衣服和配饰，他们只能通过注册为器官捐赠者来支付费用。这种独特的购物体验通过推特、 Instagram 和器官捐献者 Facebook 页面进行了社会化，成为一场巨大的宣传和招募活动。在第一个月，商店出售了所有的商品，有可能挽救近 6000 人的生命。
时尚为善
案例简介：Only 1% of South Africans are organ donors. In a society driven by consumerism, fashion and popular culture have become more important than human life. But what if fashion could actually save lives? Rather than fighting consumerism, we used it to our advantage. We created The Exchange. The world’s first fashion boutique where you can’t buy anything with money but only with the currency of life – your organs. As an initiative for The Organ Donor Foundation of South Africa, we opened a pop up store in one of Cape Town’s most popular malls. Filled with clothes and accessories donated by some of SA’s most popular designers, shoppers could only pay by registering as an organ donor.This unique shopping experience was socialized through Twitter, Instagram and The Organ Donor Facebook page, making it a huge awareness and recruitment campaign. In the first month, the store sold out of all the items, potentially saving almost 6000 lives.
Fashion for Good
案例简介：只有 1% 的南非人是器官捐赠者。在一个消费主义驱动的社会里，时尚和流行文化变得比人类生活更重要。但是如果时尚真的可以拯救生命呢？我们没有用它来对抗消费主义。我们创造了交易所。世界上第一家时尚精品店，在那里你不能用钱买到任何东西，而只能用生命的货币 -- 你的器官。作为南非器官捐赠基金会的一项倡议，我们在开普敦最受欢迎的购物中心之一开设了一家弹出式商店。购物者装满了一些南非最受欢迎的设计师捐赠的衣服和配饰，他们只能通过注册为器官捐赠者来支付费用。这种独特的购物体验通过推特、 Instagram 和器官捐献者 Facebook 页面进行了社会化，成为一场巨大的宣传和招募活动。在第一个月，商店出售了所有的商品，有可能挽救近 6000 人的生命。
Fashion for Good
案例简介：Only 1% of South Africans are organ donors. In a society driven by consumerism, fashion and popular culture have become more important than human life. But what if fashion could actually save lives? Rather than fighting consumerism, we used it to our advantage. We created The Exchange. The world’s first fashion boutique where you can’t buy anything with money but only with the currency of life – your organs. As an initiative for The Organ Donor Foundation of South Africa, we opened a pop up store in one of Cape Town’s most popular malls. Filled with clothes and accessories donated by some of SA’s most popular designers, shoppers could only pay by registering as an organ donor.This unique shopping experience was socialized through Twitter, Instagram and The Organ Donor Facebook page, making it a huge awareness and recruitment campaign. In the first month, the store sold out of all the items, potentially saving almost 6000 lives.
时尚为善
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Fashion for Good
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基本信息
- 广告战役： #The Exchange#
- 广告品牌： Organ Donor Foundation
- 发布日期： 2013-12-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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