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案例简介:
案例简介:Food and beverage marketing agency quench is launching an “#Instagood” social media campaign for client Portofino, the premium, Italian-style tuna packed in extra virgin olive oil. The work will start rolling out on popular platforms including Facebook, Instagram and Pinterest at the end of September. The photo-based ads, some of which are lightly animated, insert Portofino tuna into stylized, artistic environments, presentations and conversations. In a mouthwatering antipasto spread, it’s seen alongside candied pecans, stuffed grape leaves, fresh produce, and even candy, to align with the trend of over-the-top themed boards designed serve as the centerpiece for parties. In another, a pouch of Portofino Basil Pesto is placed over an array of complementary flavor cues, including pine nuts, basil, garlic and large green olives. Another execution shows hands passing around a plate of delicious-looking bruschetta creations. The concept plays into the brand’s European positioning and takes tuna into new territory for the audiences. “Our objective is to take a social-first approach, to create and share photography assets that work as ‘social candy,’” explained Ami Lawson, quench group brand manager. “Bright, fun, engaging, eye-catching—everything social media loves— with an editorial style that elevates its use and resembles a fancy food magazine layout.” The #Instagood work targets foodies residing in the Northeastern U.S. (to align with distribution). Posts will be targeted to those who have expressed interest in areas such as meal prepping, protein, foodie culture, hosting, etc. Discovery hashtags on Instagram such as #instaart, #foodphotography, #foodstyling, #studiophotography, #artstagram, #foodart, and #productphotography will help put the content in front of a new set of eyes who will appreciate the artful studio approach.
#Instagood
案例简介:
#Instagood
案例简介:Food and beverage marketing agency quench is launching an “#Instagood” social media campaign for client Portofino, the premium, Italian-style tuna packed in extra virgin olive oil. The work will start rolling out on popular platforms including Facebook, Instagram and Pinterest at the end of September. The photo-based ads, some of which are lightly animated, insert Portofino tuna into stylized, artistic environments, presentations and conversations. In a mouthwatering antipasto spread, it’s seen alongside candied pecans, stuffed grape leaves, fresh produce, and even candy, to align with the trend of over-the-top themed boards designed serve as the centerpiece for parties. In another, a pouch of Portofino Basil Pesto is placed over an array of complementary flavor cues, including pine nuts, basil, garlic and large green olives. Another execution shows hands passing around a plate of delicious-looking bruschetta creations. The concept plays into the brand’s European positioning and takes tuna into new territory for the audiences. “Our objective is to take a social-first approach, to create and share photography assets that work as ‘social candy,’” explained Ami Lawson, quench group brand manager. “Bright, fun, engaging, eye-catching—everything social media loves— with an editorial style that elevates its use and resembles a fancy food magazine layout.” The #Instagood work targets foodies residing in the Northeastern U.S. (to align with distribution). Posts will be targeted to those who have expressed interest in areas such as meal prepping, protein, foodie culture, hosting, etc. Discovery hashtags on Instagram such as #instaart, #foodphotography, #foodstyling, #studiophotography, #artstagram, #foodart, and #productphotography will help put the content in front of a new set of eyes who will appreciate the artful studio approach.
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#Instagood
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