Kingo|海报/平面|广告营销案例【ADGuider广告指南】

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金戈

案例简介：概要世界上有超过 13亿人生活在黑暗中，没有电力供应，使他们成为地球上最贫穷的人。这些人生活在地球上一些最偏远的地方，使得传统能源公司无法联系到他们。讽刺的是，即使太阳能变得越来越便宜，世界上 17% 的人口支付最昂贵的能源替代品 (蜡烛/煤油/柴油), 这不仅是危险和昂贵的，但也大大限制了他们的发展。如果太阳照耀着我们所有人，为什么我们都不能从中受益呢？结果金戈创建了一个可扩展的全球解决方案来应对世界上最严峻的挑战之一: 能源。该公司在过去 3 年里经历了巨大的增长: 从 2015年的 450 家试点家庭到 2018年的 60,000 家。它的愿景是到 2035年达到 10000万用户，使其成为历史上最大的可再生能源提供商。关于资本，它提高了 $35 毫米的 $150 毫米需要 2020年执行其战略计划，达到 100万家。通过迄今为止产生的牵引力，金戈从世界上最大的公用事业公司 (Engie) 、拉丁美洲最大的公用事业公司 (EPM) 筹集了资金, 欧洲最大的两家银行 (FMO 和 Proparco)。它还与 Xprize 建立了合作伙伴关系，推出了 “未来的能源” Xprize，并吸引了世界上最相关的环境活动家之一莱昂纳多 · 迪卡普里奥, 作为股东和顾问。执行今天，许多可用的太阳能设备迅速年久失修，或者因用户负担不起必要的维护费用而遭受电池退化。 Kingo 的创新服务模式允许人们在不需要购买或维护设备的情况下购买电力，费用是蜡烛和煤油的一半。多亏了它基于云的名为 Ant 的平台，用户只需按月、周、日或小时支付他们需要的能源费用。就像买蜡烛一样，金戈在任何街角商店出售预付费能源，通过唯一与金戈 sysyem 匹配的能源代码来交付。这项技术不需要互联网连接，使一些最边缘化的人能够接触到它, 包括那些无法获得电力和手机覆盖的人 (50% 的人口离网)。该平台还提供使用数据来跟踪和管理用户的能源消耗，以及随着用户能源需求的增加升级硬件和/或软件，随着时间的推移提高容量。活动描述介绍金戈: 一家科技公司，正在世界范围内打开太阳能的接入。 Kingo 的创新服务模式允许用户购买电力，而无需购买或维护设备，费用是蜡烛和煤油的一半。就像买蜡烛一样，金戈在任何角落的商店出售预付费能源，通过唯一与金戈系统匹配的能源代码来交付。这项技术不需要互联网连接，允许它接触到最边缘化的人群，包括那些无法获得电力和手机覆盖的人 (50% 的人口离网)。正是金戈的软件、硬件和商业创新的结合，使它能够率先与能源贫困作斗争，并为许多边缘化社区的未来赋权, 同时创造了历史上最大的清洁能源用户基础。

金戈

案例简介：Synopsis There are more than 1.3 billion people around the world that live in the dark, without access to electricity, making them the poorest people on earth. These people live in some of the most remote locations of the planet, making it impossible for the traditional energy companies to reach them. Even as solar power is becoming more and more affordable, ironically enough, this 17% of the world’s population pays for the most expensive energy substitutes (candles/kerosene/diesel), which are not only dangerous and expensive, but are also significantly limiting their development. If the sun shines for all of us, why can´t we all benefit from it? Outcome Kingo has created a scalable global solution to one of the world´s grandest challenges: ENERGY. The company has experienced dramatic growth over the last 3 years: from a 450 home pilot in 2015 to 60,000 homes in 2018. Its vision is to reach 100 million users by 2035, making it the largest provider of renewable power in HISTORY. Regarding capital, it has raised $35MM of the $150MM needed to execute its strategic plan to reach 1 million homes by 2020. Through the traction generated to date, Kingo has raised capital from the largest utility in the world (Engie), the largest utility in LATAM (EPM), two of the largest banks in Europe (FMO and Proparco). It has also established a partnership with Xprize, to launch the “Energy of the Future” Xprize, and has attracted one of the most relevant environmental activists in the world, Leonardo DiCaprio, as shareholder and Advisor. Execution Much solar equipment available today, rapidly falls into disrepair or suffers from battery degradation because users can´t afford the necessary maintenance costs. Kingo´s innovative service model allows people to purchase electricity without the need to buy or maintain equipment, and at half the cost of candles and kerosene. Thanks to its cloud-based platform called Ant, users just pay for the energy they need, either by the month, week, day or hour. Much like buying a candle, Kingo sells prepaid energy at any corner store, delivering it through unique energy codes that only match the Kingo sysyem. This technology does not need an Internet connection, making it accessible to some of the most marginalized populations, including those who lack access to both electricity and cell phone coverage (50% of the population off-grid). The platform also provides usage data to track and manage users´energy consumption, as well as to upgrade the hardware and/or software as the users´energy needs increase, improving capacity over time. Campaign Description Introducing Kingo: a tech company that is unlocking access to solar energy worldwide. Kingo´s innovative service model allows users to purchase electricity without the need to buy or maintain equipment, and at half the cost of candles and kerosene. Much like buying a candle, Kingo sells prepaid energy at any corner store, delivering it through unique energy codes that only match the Kingo system. This technology does not need Internet connectivity, allowing it to reach the most marginalized populations, including those who lack access to both electricity and cell phone coverage (50% of the population off-grid). It’s the combination of Kingo’s software, hardware and commercial innovation, that is allowing it to pioneer the fight against energy poverty and to empower the future of many marginalized communities, while creating the largest clean energy user base in history.