The History of the Mausoleum of Augustus|短视频|广告营销案例【ADGuider广告指南】

奥古斯都陵墓的历史

案例简介：活动描述罗马最重要的古迹之一是奥古斯都陵墓。陵墓在其 2,000 多年的存在中已经活了好几次，但在过去的 80 年里，它被遗弃了。多亏了蒂姆方达齐奥，这座陵墓将很快恢复到昔日的辉煌。如何庆祝和创造围绕修复项目的参与？我们推出了一个专门的网站，在桌面和移动端,在那里，每个人都可以通过一个惊人的在线体验重温奥古斯都和陵墓的宏伟故事。十二章互动之旅，在最创新的 3D 和 WebGL 技术的支持下成为可能。这个想法是用一个由小碎片组成的特定罗马符号来说明陵墓的每个时代。在每一章的结尾，每个符号分成数千个片段，然后重新组合成一个新的图形，代表下一个时代。执行通过自己的赞助行为，提姆基金会致力于将奥古斯都陵墓归还给罗马市和整个世界。 2017年4月28日推出的专用网站是邀请用户发现这个修复项目的最重要和最相关的工具,体验身临其境，重温我们历史的重要一页。为了创建这个网站，首先我们研究了一个新的用户体验和用户界面，可以围绕特定的 3D 符号开发。之后，我们设计了一个 3D 导航和一个交互式菜单,当用户旋转每个罗马符号时，就会出现这种情况。这种互动旅程分为十二章，在最创新的 3D 和 WebGL 技术的支持下成为可能。章节菜单，所有符号预览，作为陵墓的虚拟时间线。这个网站的主要元素，最具标志性的罗马符号，在低多边形设计的支持下，以现代、原创和迷人的风格被重新审视。这些符号代表了陵墓的不同生活。由于低多边形设计，我们可以有效地传达我们的概念。罗马符号，分成成千上万的碎片，然后从相同的碎片中重新组合成一个新的图形，代表着陵墓每个时代的结束和开始。这个网站的另一个重要因素是最小的声音效果。在体验过程中，用户可以听到神秘风的声音，这是古代的回声。此外，当每个罗马符号分解成成千上万个小碎片时，我们可以听到石头落下然后重新组装的声音。这些声音效果唤起了陵墓的神奇历史。

奥古斯都陵墓的历史

案例简介：CampaignDescription One of the most significant monuments in Rome is the Mausoleum of Augustus. In its over 2,000 years of existence the Mausoleum has lived several lives, but during the last 80 years it has been abandoned.Thanks to Fondazione TIM, the Mausoleum will soon be restored to its former glory.How to celebrate and create engagement around the restoration project?We launched a dedicated website, on desktop and mobile, where everyone can relive the magnificent story of Augustus and the Mausoleum through a stunning online experience. An interactive journey in twelve chapters, made possible with the support of the most innovative 3D and WebGL technologies.The idea is to illustrate each age of the Mausoleum with a specific Roman symbol, made up of small fragments. At the end of each chapter, each symbol breaks up into thousands of pieces and then reassembles in a new figure, representing the following age. Execution With its own act of patronage, Fondazione TIM is committed to returning the Mausoleum of Augustus to the city of Rome and to the whole world.The dedicated website, launched on 28th April 2017, is the most important and relevant tool to invite users to discover this restoration project, to live an immersive experience and to relive an important page of our history.To create this website, first of all we studied a new UX and UI that could be developed around specific 3D symbols.After that, we designed a 3D navigation and an interactive menu, that appears when users rotate each Roman symbol.This interactive journey is structured in twelve chapters, made possible with the support of the most innovative 3D and WebGL technologies. The chapters menu, with all the symbols preview, works as a virtual timeline of the Mausoleum.The main elements of this website, the most iconic Roman symbols, has been revisited in a modern, original and enchanting style, with the support of a low-poly design.These symbols represent the different lives of the Mausoleum. Thanks to the low-poly design we can communicate our concept in an efficient way. The Roman symbols, breaking up into thousands of pieces and then reassembling in a new figure from the same fragments, represent the end and the beginning of every age of the Mausoleum.Another important element of this website are the minimal sound effects. During the experience users can hear the sound of a mystical wind, the echo of an ancient time. Moreover, when each Roman symbol breaks up into thousands of small fragments, we can hear the sound of stones falling down and then reassembling. These sound effects evoke the magical history of the Mausoleum.