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信心
案例简介：Moosehead 干冰在 90 年代初推出，是当时在加拿大流行的冰酿啤酒时尚的一个入口。虽然这种时尚早已过时，但干冰在新斯科舍省仍然是一个强大的销售商，因为它的酒精含量更高，价格低廉，尽管从未为该品牌做广告。看到了一个与学院/大学人群一起增加销售额的机会，我们进行了品牌重新设计，以刷新干冰的形象，并将其介绍给新一代啤酒饮用者。由于预算有限，该品牌已经在小步骤中重新推出; 新的包装和出现在城市和大学报纸上的小字体活动。我们希望活动中的图像能够反映现实生活中的啤酒饮用者，所以我们研究并使用 (经许可) 在 flickr 和 facebook 上发现的图像。结果非常积极，因为销售额在过去 3 个月里显著增加。
信心
案例简介：Moosehead dry ice was launched in the early 90's as an entry into the ice brewed beer fad that was popular in canada at the time. While the fad has long passed, dry ice has remained a strong seller in nova scotia due to its higher alcohol content and low price even though there has never been any advertising for the brand. Seeing an opportunity to increase sales with the college/university crowd a brand re-design was undertaken to freshen the image of dry ice and introduce it to a new generation of beer drinkers. As the budget is limited the brand has been relaunched in small steps; new packaging and a small print campaign that appeared in urban and college newspapers. We wanted the imagery in the campaign to reflect real life beer drinkers so we researched and used (with permission) images found on flickr and facebook. Results have been very positive so far as sales have increased significantly in the past 3 months.
Confidence
案例简介：Moosehead 干冰在 90 年代初推出，是当时在加拿大流行的冰酿啤酒时尚的一个入口。虽然这种时尚早已过时，但干冰在新斯科舍省仍然是一个强大的销售商，因为它的酒精含量更高，价格低廉，尽管从未为该品牌做广告。看到了一个与学院/大学人群一起增加销售额的机会，我们进行了品牌重新设计，以刷新干冰的形象，并将其介绍给新一代啤酒饮用者。由于预算有限，该品牌已经在小步骤中重新推出; 新的包装和出现在城市和大学报纸上的小字体活动。我们希望活动中的图像能够反映现实生活中的啤酒饮用者，所以我们研究并使用 (经许可) 在 flickr 和 facebook 上发现的图像。结果非常积极，因为销售额在过去 3 个月里显著增加。
Confidence
案例简介：Moosehead dry ice was launched in the early 90's as an entry into the ice brewed beer fad that was popular in canada at the time. While the fad has long passed, dry ice has remained a strong seller in nova scotia due to its higher alcohol content and low price even though there has never been any advertising for the brand. Seeing an opportunity to increase sales with the college/university crowd a brand re-design was undertaken to freshen the image of dry ice and introduce it to a new generation of beer drinkers. As the budget is limited the brand has been relaunched in small steps; new packaging and a small print campaign that appeared in urban and college newspapers. We wanted the imagery in the campaign to reflect real life beer drinkers so we researched and used (with permission) images found on flickr and facebook. Results have been very positive so far as sales have increased significantly in the past 3 months.
信心
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Confidence
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基本信息
- 广告战役： #Moosehead-平面-9363#
- 广告品牌： Moosehead
- 发布日期： 2009-09-01
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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