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自卑情结
案例简介：前往可爱的旧金山湾区的旅行者通常会考虑飞往旧金山国际机场。剧透警报: SFO并不是真的在旧金山。但是，我们离题了。研究表明，这些游客只在旧金山周围度过大约15% 的时间。这些人将剩下的时间花在享受从葡萄酒之乡 (纳帕，索诺玛，利弗莫尔) 到蒙特雷和卡梅尔到太浩湖再到红杉的更广阔的北加州地区。这些旅行者不知道的是，在他们想要的海湾对面，有一个更加方便和优越的机场。那个机场就是奥克兰国际机场。Circa开发了创意，使橡树成为人们关注的焦点，这表明东湾的机场不再仅次于旧金山。该视频由Kaboom和作家/导演Erik Moe制作，轻松地审视了旧金山人，他们的自卑情结，并阐明了 “飞越东湾之路” 的好处。该活动的最初计划是在社交媒体和美国战略市场的剧院中进行。
自卑情结
案例简介：Travelers to the lovely San Francisco Bay Area typically think about flying into San Francisco International Airport. Spoiler alert: SFO isn’t really in San Francisco. But, we digress. Research shows that those visitors only spend about 15 percent of their time within the San Francisco environs. These folks are spending the rest of their time enjoying the broader Northern California region from the Wine Country (Napa, Sonoma, Livermore) to Monterey and Carmel to Lake Tahoe to The Redwoods. And what these travelers didn’t know is that there is a vastly more convenient and superior airport closer to where they want to be right across the bay. That airport is the Oakland International Airport. Circa developed creative to shine a spotlight on OAK, showing that the East Bay’s airport was no longer second to San Francisco. The video, produced by Kaboom and writer/director Erik Moe, takes a light-hearted look at San Franciscans, their inferiority complex, and spells out the benefits of “Flying the East Bay Way.” Initial plans are for the campaign to run across social media and in theaters within strategic markets in the United States.
Inferiority Complex
案例简介：前往可爱的旧金山湾区的旅行者通常会考虑飞往旧金山国际机场。剧透警报: SFO并不是真的在旧金山。但是，我们离题了。研究表明，这些游客只在旧金山周围度过大约15% 的时间。这些人将剩下的时间花在享受从葡萄酒之乡 (纳帕，索诺玛，利弗莫尔) 到蒙特雷和卡梅尔到太浩湖再到红杉的更广阔的北加州地区。这些旅行者不知道的是，在他们想要的海湾对面，有一个更加方便和优越的机场。那个机场就是奥克兰国际机场。Circa开发了创意，使橡树成为人们关注的焦点，这表明东湾的机场不再仅次于旧金山。该视频由Kaboom和作家/导演Erik Moe制作，轻松地审视了旧金山人，他们的自卑情结，并阐明了 “飞越东湾之路” 的好处。该活动的最初计划是在社交媒体和美国战略市场的剧院中进行。
Inferiority Complex
案例简介：Travelers to the lovely San Francisco Bay Area typically think about flying into San Francisco International Airport. Spoiler alert: SFO isn’t really in San Francisco. But, we digress. Research shows that those visitors only spend about 15 percent of their time within the San Francisco environs. These folks are spending the rest of their time enjoying the broader Northern California region from the Wine Country (Napa, Sonoma, Livermore) to Monterey and Carmel to Lake Tahoe to The Redwoods. And what these travelers didn’t know is that there is a vastly more convenient and superior airport closer to where they want to be right across the bay. That airport is the Oakland International Airport. Circa developed creative to shine a spotlight on OAK, showing that the East Bay’s airport was no longer second to San Francisco. The video, produced by Kaboom and writer/director Erik Moe, takes a light-hearted look at San Franciscans, their inferiority complex, and spells out the benefits of “Flying the East Bay Way.” Initial plans are for the campaign to run across social media and in theaters within strategic markets in the United States.
自卑情结
暂无简介
Inferiority Complex
暂无简介
基本信息
- 广告品牌： Oakland International Airport
- 发布日期： 2019-08
- 行业领域： 互联网服务 , 旅游/酒店
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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