Vodafone Australia has launched DreamLab, an app which uses a smartphone’s processing power to work on cancer research problems while the handset is idle.Vodafone aims to encourage one million people to use the app and has launched an integrated campaign incorporating TV, online video, digital, press and PR.The campaign also includes a LinkedIn element which will see people’s job titles on LinkedIn changed to ‘Cancer Researcher at DreamLab App’. CreditsJ. Walter ThompsonSimon Langley, Executive Creative Director & Cancer Researcher at the DreamLab AppWill Edwards, Creative Director & Cancer Researcher at the DreamLab AppChris Badger, Creative Director & Cancer Researcher at the DreamLab AppSimon Hayes, Art Director & Cancer Researcher at the DreamLab AppGiles Clayton, Copywriter & Cancer Researcher at the DreamLab AppAna Lynch, Group Account Director & Cancer Researcher at the DreamLab AppJames Ansell, Senior Account Director & Cancer Researcher at the DreamLab AppRebekah O’Grady, Account Manager & Cancer Researcher at the DreamLab AppCarly Yanco, Planning Director & Cancer Researcher at the DreamLab AppBrona Kilkelly, Strategic Planner & Cancer Researcher at the DreamLab AppAmanda Slatyer, Producer & Cancer Researcher at the DreamLab AppMECMatt Benning, Group Business Director & Cancer Researcher at the DreamLab AppMat Linnett, Investment and Activations Director & Cancer Researcher at the DreamLab AppAlisha Imam, C&C Manager & Cancer Researcher at the DreamLab AppTanya Douglas, Senior Digital Manager & Cancer Researcher at the DreamLab AppJustine Cowie, Digital Analyst & Cancer Researcher at the DreamLab AppThe Pool CollectiveSimon Harsent, Director & Cancer Researcher at the DreamLab AppCameron Gray, Executive Producer & Cancer Researcher at the DreamLab AppPenny O’Brien, Producer & Cancer Researcher at the DreamLab AppWeblingCarlos Guedes – Digital Creative Director & Cancer Researcher at the DreamLab AppHill+Knowlton StrategiesPenelope Holloway, Managing Director & Cancer Researcher at the DreamLab AppHelen Reiher, Director & Cancer Researcher at the DreamLab AppEmma Miller, Account Manager & Cancer Researcher at the DreamLab AppWatercolour ArtistSarah Hankinson & Cancer Researcher at the DreamLab App