本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
案例简介:
案例简介:Credits
Coors Lights Out (case study)
案例简介:
Coors Lights Out (case study)
案例简介:Credits
暂无简介
Coors Lights Out (case study)
暂无简介
基本信息
- 广告品牌: Coors , Coors Light , Molson Coors
- 发布日期: 2024-05
- 行业领域: 运动鞋服 , 饮品/饮料/冲饮 , 饮食/特产 , 穿着/装扮
- 媒体类别: 海报/平面 , 短视频 , 户外 , 图文
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has seized upon a viral baseball incident involving Angels player Shohei Ohtani at Citi Field. After Ohtani inadvertently damaged a billboard featuring a Coors Light advertisement during a game, Coors Light has responded to fan enthusiasm by introducing a special commemorative can inspired by the event. The design of the commemorative can pays homage to the damaged LED screen, incorporating a distinctive black square representing the dead pixels caused by the impact. Available for purchase at $17 for consumers aged 21 and above, the limited-edition commemorative cans offer fans a tangible piece of baseball history to cherish. Quantities are strictly limited, adding to the exclusivity and appeal of this unique collector's item. But Coors Light's engagement with the viral moment didn't stop there. The brand has swiftly capitalized on the momentum, ensuring that Angels fans can relive the excitement firsthand at the team's first home game back in Southern California. Coors Light has adorned the stadium with beverage wraps and signage replicating the damaged billboard from the memorable Angels-Mets encounter, further immersing fans in the thrill of the moment. With its innovative approach to fan engagement and quick response to viral events, Coors Light continues to demonstrate its commitment to enhancing the fan experience both on and off the field.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善