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“舒适F/W” 鼓励可持续的时尚
案例简介:学分
“舒适F/W” 鼓励可持续的时尚
案例简介:Credits
“COMFORT F/W” ENCOURAGES SUSTAINABLE FASHION
案例简介:学分
“COMFORT F/W” ENCOURAGES SUSTAINABLE FASHION
案例简介:Credits
“舒适F/W” 鼓励可持续的时尚
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“COMFORT F/W” ENCOURAGES SUSTAINABLE FASHION
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案例详情
To inspire people to (re)style more and waste less, fabric softener brand Comfort worked with ZEE for its Vietnam pilot campaign under the brand's global restyler program. Titled "Restyle Friday", the 1-month campaign created 4 styling concepts inspired by fashion trends in the past decades. 8000 outfits restyled and 100.000 interactions on social media were recorded, encouraging thousands of fashion enthusiasts to embrace re-wearing, repeating outfits, and celebrating forgotten items. The participation of fashion influencers, such as Thao Nhi Le, Kelbin Lei, Thuy Duong, etc. also helped spread the message. Amidst this movement, a good laundry routine is key to having the perfect wardrobe for restyling, and Comfort products will deliver just that. Color locked in and shape retained, clothes will last for more memories to come.
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